Archive for March 18th, 2007

tennis week magazine: one man’s trash is another man’s…

March 18, 2007

tennis week cover - sharapova

Tennis Week Magazine unveiled the magazine redesign with an issue entitled “Tennis is Back in Fashion” (and a glammed up Maria Sharapova on the cover. They lost a few sections, and changed the size of the book to that of the old TV Guide.

Some tennis fans aren’t taking the change well, though. They’re accusing IMG, who’d taken over the magazine, of turning it into a big fluff machine.

A poster on Tennis Warehouse: “Tennis Week magazine is now about fashion. It is a cross between People and Vogue.”

Okay, I understand your concern, BUT: If you want to read about results and scores, there are 2,000 other magazines, websites, and blogs you can go to for all that information. I say we welcome this magazine that shows the sport in a different (might I say refreshing) light. We all complain that tennis isn’t embraced enough in the U.S. Perhaps this will help drum up some interest.


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