fashion: if you’re looking for new sneakers…

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airness-2.jpg

If you’re looking for new shoes, skip the Gola craze and go straight for Airness.

Let’s add to what we already know about this French sponsor of Nikolay Davydenko and Nadia Petrova: here’s a profile from Time about the six-year-old company and the astute entrepreneur who’s behind the whole thing.

(photo via the Airness website. The mini-documentary they’ve uploaded is waay to long, so watch at your own risk.)

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