hawking players: behind the scenes

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Do you ever wonder how Maria Sharapova ends up endorsing products such as TAG Heuer, Motorola, Canon? The process seems pretty simple. Companies seek out celebrities who they think best represent their brand.

But how do they know who to consider? That’s where players’ agents come in. Here’s an ad by IMG selling Masha’s star power.

(Sports Business Journal)

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5 Responses to “hawking players: behind the scenes”

  1. Rich Says:

    Have you seen images of Maria Sharapova at The ESPY’s ‘Extreme’ Pre Party from yesterday?

    Check out the images of Maria at the party on my blog.

  2. Erwin Says:

    Rich: I saw the pics this morning.

  3. maddawg Says:

    lets hope she makes a comeback at the US Open, A win over Venus Williams, or Serena or Henin would help a lot.

  4. maddawg Says:

    thats assuming venus doesnt play her in like, the 3rd round.

  5. Erwin Says:

    Venus should be ranked high enough (and enough players above her will withdraw due to injury, etc.) for her to NOT meet Maria until the fourth round, I think.

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