Archive for October 30th, 2007

fashion: li ning and ljubicic

October 30, 2007

In case you haven’t noticed, (ex-) Croatian sensation Ivan Ljubicic is no longer being sponsored by Diadora.

On September 24, it was announced that Ivan would begin wearing clothes from Chinese sportswear giant Li Ning — the same company endorsed by Shaquille O’Neal and a few other NBA players.

FYI: Eyebrows have been raised about Li Ning’s logo (if you squint enough, you might see a similarity to the Nike Swoosh) and how it piggybacked on that to a third place share of the Chinese market (behind Nike and adidas). It continues its charge with an agressive Beijing Olympics campaign: along with sponsoring some Chinese teams, Li-Ning has also landed the contract to outfit the Spanish delegation.

While it’s nothing mind-blowing, we love what they’ve put on Ljubicic so far… that fine checkered pattern on the left (last seen in Vienna earlier this month) is a breath of fresh air compared to the color blocks that have become Diadora’s complacent signature as of late.

What do you think of this partnership? Tell us!

‘trophy watch’ mourns loss of arbre de fanti

October 30, 2007

Oh Arbre de Fanti, we hardly knew ye. Your rugged oxidized copper branches (cradled and adored by Kolya) inspired us to start Tennis Served Fresh and our Trophy Watch. So I hope you know how devastated we are after learning that the BNP Paribas Masters (Paris) has replaced you; this year’s winner will hoist a trophy designed by ex-rugby player Jean-Pierre Rives.

I can only hope that this new creation lives up to your beauty. We’ll miss you.

(via tourney website; Fanti photo via Getty Images)

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