Archive for January 30th, 2008

brand focus: down the line sportswear

January 30, 2008

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TSF recently caught wind of a tennis fashion line named DTL Down the Line Sportwear (not to be confused with the Down the Line! blog). It was founded by Carla Hilbig, a former nationally ranked junior who has turned her buying experience into a tennis apparel line that’s “affordable, high fashion, high quality, and high performance.” Folks can even host their own Tupperware-style Courtside Party, which cuts down on the company’s overhead and helps spread word about their line.

Our take: To be honest, we were ready to write off DTL apparel at first glance (at least from looks; we’ll do a gear test later), but a closer look at their catalog led to a few jewels. I’m especially in love with the Scoop Neck Racerback Tank ($37.95), the simple Collared Fit Top ($35.95), and the ruffled Sarong Wrap Skort ($39.95) — you know about our love for ruffles.

Edit: DTL has given readers of Tennis Served Fresh a special discount; enter “AUC08″ at checkout and you’ll get 20% off until February 29, 2008. That’s the whole month of February. With an extra day, even. Go crazy.

Over e-mail, we talked to Carla about how she started the company, her tennis background, and — if she had a chance — which top pro she’d ask to endorse her line. See the Q & A after the cut…

tattoo watch: kateryna bondarenko

January 30, 2008

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One half of the newly crowned Australian Open women’s doubles champions, Kateryna Bondarenko, had her back tattoo playing peekaboo through her K-Swiss top during that final match.

Does anyone have an idea what it’s of?

I’m liking that she and her sister Alona have become legit contenders on the tour… I guess Oksana Baiul can finally give up her “most popular Ukranian athlete” title for now.

(photo by Getty Images)

RELATED POSTS
>> a look back at our australian open coverage

aussie open men’s final: sightings from the stands

January 30, 2008

Sightings in the stands from the 2008 Australian Open men’s final between Novak Djokovic and Jo-Wilfried Tsonga. After a strong first set showing by Tsonga, Nole came back to win 4-6, 6-4, 6-3, 7-6 (2).

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Know your tennis parents: Tsonga’s parents are Didier (front right), a chemistry teacher and former international handball player from the Congo, and mother, Evelyne (front left), a schoolteacher born in France.

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Meet the Djokovics: The oh-so-adorable Nole camp — Srdjan, Dijana, Marko, and Djordje — came out to support the family’s current superstar. I guess the parents’ big talk is now backed up by an Australian Open title. FYI, Marko was entered in the juniors draw but lost early. Mary Carillo said he felt snubbed that Nole didn’t watch him play. Meanwhile, everyone’s touting Djordje as the best tennis player of the bunch.

Celebs in the stands, after the cut…


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