K-Swiss pops up in Santa Monica

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Everything is limited edition these days: Zac Posen mass-market threads for Target Australia, Ludovic Lefebvre‘s Breadbar, Roger Federer‘s top form — so it comes as no surprise to us (but much to our delight) that K-Swiss is setting up a temporary shop at Santa Monica’s Third Street Promenade.

The store, the brand’s first retail “endeavor”, will be open to the public from March 14 through April 3, after which it’ll disappear before popping up in New York City. Alongside the already-popular K-Swiss shoes, the store will also feature performance and lifestyle clothes for both men and women.

Of course, Anna Kournikova will be there to baptize the store (if Tommy Haas weren’t commited to Indian Wells, I’m sure he’d be there, too!), and they’ve slated Samantha Ronson to spin.

Deets: K-Swiss Pop-up store, 1244 Third Street, Santa Monica; visit www.k-swiss.com for a listing of events.

(photo from K-Swiss.com)

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