Archive for May 27th, 2008

between nike and adidas, a battle of olympic proportions

May 27, 2008

From Forbes:

adidas paid approximately $100 million in cash and merchandise donations for the partnership rights, according to various reports. The company will supply apparel to athletes, staff volunteers and technical officials, plus sponsor interactive Internet gaming featuring several Chinese athletes, to place its brand in front of the crowd. Nike‘s gone another way, focusing, as usual, on sponsoring specific athletes. “Nike has never had to be an ‘official sponsor’ to make inroads,” says Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon.

“The problem for Adidas is that,while it’s staked out its turf as an official sportswear partner, Nike has more top athletes. They include Swiss tennis ace Roger Federer and Australian track star Craig Mottram, along with old standby basketball legends Kobe Bryant and LeBron James.

The fact that Nike’s athlete’s aren’t guaranteed to win at the games means there’s risk in going the performance route but also bigger payoff if they do. And to make local inroads, the company has signed up 22 of China’s 28 sports federations to outfit most of its athletes. That means even Yao Ming, the Chinese marketing sensation who plays for the NBA’s Houston Rockets, will be outfitted in a Nike basketball uniform despite a personal deal with Adidas’ Reebok unit.

adidas names a line after Sania

May 27, 2008

The Economic Times

Kolkata — After David Beckham, Germany’s iconic sports goods maker, the e10.3-billion Adidas Group, is poised to come up with an apparel and accessories collection named after glamourous tennis ace Sania Mirza. The group will roll out the Sania Mirza collection under its namesake ‘adidas’ brand. This is the first time that Adidas will globally roll out a dedicated merchandise line after a tennis star.

(more…)

Looking for Ashley Harkleroad? This might do for now.

May 27, 2008

(Editor Update: As of July 2012 we are focusing our tennis coverage over at Tennis Now. Check us out there.)

Bless those reliable courtside photographers of the French Open — they mean business!

Enjoy…

tattoo watch: the barely legal jonathan eysseric

May 27, 2008

Jonathan Eysseric became the victim of Andy Murray in a first round clash at Roland Garros. Eyserric put up a fight but eventually lost 2-6, 6-1, 6-4, 0-6, 2-6.

Much to the delight of law-abiding TSF readers, Eysseric turned 18 today. Happy birthday!

Tattoo watch: And there’s now a bounty out for a photo of Jonathan’s back tattoo in its entirety. You know the drill. (Thanks, Rachael.)

Browse: See the rest of our tattoo watch sightings.

(photos by Getty Images, Belga)

hats and pins

May 27, 2008

A picture from day two of the 2008 French Open.

(Photo by Mike Hewitt/Getty Images)

RELATED POSTS
>> TSF’s french open coverage continues…

Serena shuts up the Playboy talk with a demure dress

May 27, 2008

Serena Williams used a conservative Nike outfit — the Doubles Dress from this Spring’s tennis collection — to end the run of soon-to-be Playboy bunny Ashley Harkleroad.

The top-ranked American, who went with a heart theme for her jewelry, next faces Mathilde Johansson of France.

Buy: Nike Doubles Dress, $75 at TW.

(photos by Getty Images)


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: