fashion focus: etiqueta negra

by

Aside from being able to drool over Juan Monaco up close (I didn’t think he could look better in person…), one of the good things I took away from last month’s ATP Calendar launch was the discovery that Juan gets dressed by Argentine label Etiqueta Negra.

Thankfully, a friend of mine recently spent some time in Buenos Aires and filled me in on the brand. Etiqueta produces some well-constructed pieces in classic cuts and silhouettes, using raw materials of higher quality than other Argentinian brands.

Even better, Etiqueta’s SoHo store, which’ll eventually open on Prince and Lafayette, will fit right into the current trend of “concept” shops — i.e., displaying clothes alongside installations of brand-inspiring items (in their case: antique Jaguars and vintage BMW motorbikes).

And in case you weren’t quite sold on their upscale feel, founder Federico Alvarez Castillo chose a greyhound — think racing dog, not mass transit — as the brand’s logo, and is the official outfitter of a polo team.

FYI: Unlike Monaco, David Nalbandian had an official endorsement contract with EN that ended at this year’s Open.

Browse: See Etiqueta Negra’s latest collection. And some images from a recent lookbook after the cut…

(screengrabs via etiquetanegra.us)

About these ads

Tags:

3 Responses to “fashion focus: etiqueta negra”

  1. Marina Says:

    These pics are great!!!

  2. Minkaberry Says:

    Love those collections! A little bit of mafia chic goes a long way.

  3. Nazir A Asmal Says:

    Nice pictures, how about some shots in the UK, London ?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: