Archive for December 22nd, 2008

Serena on to the next frontier: HSN

December 22, 2008

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In the tennis world, getting ambushed by the papparazi is so 2008. If you want to flex your celebrity muscle and burrow your way into the hearts and minds of America, there’s only one way to go: get your own show on HSN.

The Serena Williams piece in this month’s h magazine mentions that her new fashion project, Signature Statement, will be hawked on the shopping network. (Hmm, whatever happened to Aneres?)

Serena still strives to have unique and modern designs with a bold edge. She usually causes quite a stir when wearing her designs to events (such as the near topless gown she wore to the London premiere of Pierce Brosnan’s 2004 film, After the Sunset), but she gave me the impression that her new designs are a bit more tame. “I’m really excited to feature my new collection, Signature Statement, on the Home Shopping Network,” she explained. I figured HSN probably doesn’t want to be in the business of exposing areolas, but you never know with this fucking economy. Nevertheless, Aneres will have new looks in boutiques on both coasts, and she has plans for jewelry, bags and coach wear, and bedding as well.

And speaking of covered areolas, the photos that accompany Ms. Williams’ piece are wonderful. Way to tastefully show off the curves!

Read: See the whole article here. December issue of h on newsstands now.

More: Three other shots of Serena after the cut…

party watch: Fila x Sportie L.A. = Melrose

December 22, 2008

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We had a chance to stop by Fila‘s West Coast launch of their new “Melrose” — a collaboration with iconic sneaker purveyor Sportie L.A. The three high tops feature 3M™ Scotchlite™ Reflective Material in custom print and color panels in combinations of Lilac, Teal, Silver, Crocus and Blues.

They threw the party on Thursday, Dec. 10 at Sunset Mansion in West Hollywood (the view from the balcony was amazing!).

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On hand to toast the launch were Joel Madden, who DJed for the evening wearing his vintage-style Fila track jacket (while gf Nicole Richie handed out gift bags in the downstairs VIP area; we were on the wrong side of that velvet rope, unfortch), Audrina Patridge, Cee-Lo, and Friday Night LightsAimee Teegarden and Scott Porter.

Buy: Melrose shoes available exclusively at Sportie LA, $100, sportiela.com.

More: See the images of the other two colorways after the cut…


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