short balls: men of brown… in pink; dress for the sun; usta’s march madness

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Keep it cool: ZooTennis asks Harold Solomon about tips on how to beat the heat when playing a match.

“We all know that light colored clothing tends to help keep the body cooler… Often players do not wear clothing protection around their necks because the manufacturers determine the type of clothing worn.”

(And really, not everyone can pull off this look.)

And shoes matter, too:

“Also, a player’s feet are often one of the primary areas to be effected by extreme heat. It is essential to wear shoes with soles that are thick enough keep the feet cool and to keep socks as dry as possible, to keep blisters from forming.”

Read the rest of the Q&A here.

Tennis on duty: Musicians On Call, dedicated to involving music in the healing process via bedside and hospital performances, will be hosting their 5th Annual Benefit Concert tonight at the Hard Rock in Times Square. Headlining the event will be James Taylor. MOC’s also running an online auction in conjunction with this concert; you can bid on this one-hour hitting session at Arthur Ashe Stadium if you wish.

Color combo: The men’s tennis team at Brown recently wore pink.

Puns intended: Look out for the USTA to leverage the upcoming U.S. hardcourt tournaments in Indian Wells and Miami with a new PR campaign. Called “Game, Set, March”, the media blitz will promote the BNP Paribas and the Sony Ericsson Opens, whose combined attendance last year reached 600,000s.

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