with hayden, lacoste steps up with a “challenge”

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Lacoste looks back at its tennis roots in its latest men’s scent, the Lacoste Challenge. The unique bottle features a tennis racquet design, referring to Rene Lacoste‘s long-ago innovation of adhering plaster to his sticks to improve their grips.

Actor and tennis fan Hayden Christensen will represent the scent in TV and print ads.

The top notes are tangerine and lemon with a burst of lavender (one of the classic ingredients in masculine perfumery). Middle accord is driven by ginger and other spices. Base note combines rosewood, teak, and ebony.

Buy: Available at Macy’s and other department stores later this summer. Eau de Toilette Spray, 1.6 fl. oz. ($40), 2.5 fl. oz. ($50), 3.0 fl. oz. ($60), After Shave Lotion, 2.5 fl. oz. ($42), After Shave Balm, 2.5 fl. oz. ($37), Shower Gel, 5.0 fl. oz. ($27), Deodorant Stick, 2.4 oz. ($21).

More: One more pic of Hayden after the cut…

(images courtesy of Lacoste)

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