it must be… uso series time

by

The US Open Series has launched its commercials for the 2009 season, and we’re not so sure we love the babies produced by this year’s campaign. The theme, “It Must Be Love”, is a catchy one and certainly has potential, but most of the players seem to come off flat and, well, boring in their takes. What do you think? 

The commercials were shot in a single studio, with each player feeding off a prop or anecdote of some sort. For Andy Roddick, it was tricky shots. Serena Williams? Barbies. The thesis statement was obviously there, but for some reason, it just doesn’t transfer well on the small screen.

Here’s a peek at Venus‘ commercial, one of the ones TSF actually gave a giggle and a second watch to. Click here to see all the commercials…

About these ads

2 Responses to “it must be… uso series time”

  1. JFK Says:

    Roger’s is funny because it sounds like he is using an American Accent in it, the way he says ‘Darth Federer’ lol.

  2. chris Says:

    i think i’ve only seen the roddick one on tv, but i actually liked it. filmed after wimbledon? i found it heartwarming actually.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: