pimpim primps: joachim’s new look at stockholm

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No more Yawn-ex: It seems that Swede Joachim Johansson has switched from Yonex to the much more prim-and-proper Fred Perry.

He’s competing in this week’s IF Stockholm Open as a wildcard — only his second tourney of 2009 — and has won his first round match against Peter Luczak 7-5, 6-2. He next faces Juan Monaco.

Bits: The event’s top three seeds are Soderling, Haas, and Ferrero. See the draw here.

(image via Getty)

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2 Responses to “pimpim primps: joachim’s new look at stockholm”

  1. the cutest barbed wire i have ever seen « tennis served fresh Says:

    [...] tennis served fresh tennis fashion, style, design, and marketing « pimpim primps: joachim’s new look at stockholm [...]

  2. styleslam Says:

    We LOVE it! Fred Perry suits him well.

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