Archive for March 25th, 2010

slower traffic: keep right

March 25, 2010

Los Angeles catches the FeVer: Imagine our excitement upon seeing Fernando Verdasco‘s Calvin Klein X photos go up onto the company’s Sunset Boulevard billboard in West Hollywood, Calif. For those of you who aren’t familiar: this billboard is the first of many that drivers see if traveling west on Sunset.

Our morning commute just got a lot more interesting.

Bonus round: Speaking of billboards, make sure to check out the MAK Center’s How Many Billboards? project, which converted 21 ad spaces throughout the city into canvasses like these. Most of the installations will be up through March. (Read: Fast Company’s write-up.)

(via TennisToday; photo by Chuck Keenum)

nole darko

March 25, 2010

Yanking our chain (reaction): Though we’d rather see Novak Djokovic participate in another sort of chain, this one — involving a HEAD racquet, two geeks, and a whole lot of tennis balls — will suffice for now.

The racquet company’s newest campaign had the current ATP World No. 2 drumming up an idea for a chain reaction set-up triggered by swinging at a tennis ball (and eventually hitting a target).

To make it interesting, he and his friends upped the ante: if the experiment succeeded, Nole’s friends would have to wear pink bunny suits to one of his matches. If it failed, he’d have to wear the bunny costume to practice. (As long as tennis forever associates pink bunnies with Djokovic, we don’t really care how this turns out!)

Video: So how’d Nole fare? Check out the video above (it’s kinda sweet, so we’d rather not spoil it). And when you’re done, you can look at background info here.

Rewind: As you may remember, Djokovic was also the star of the “Speed Lessons” campaign, which came out a year ago.

Fast-forward: Brit Andy Murray‘s next up to bat. His video will be shot in the coming weeks and will debut later this year.

(image courtesy of HEAD)


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: