davydenko in dunlop: for your eyes only

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Wanting what we can’t have: That sleek red Dunlop polo worn by Nikolay Davydenko at the 2010 BNP Paribas Open (last week) is purely for show; while there are other Dunlop tennis clothes available for sale in the U.S., the ones on Nikolay are from the European collection.

And speaking of things that are only for our eyes only, it seems that the optical illusion that is the Dunlop/Prince/Davydenko sponsorship triangle isn’t quite over. To recap:

The top Russian’s sponsorship deal with Dunlop was announced just before the start of Indian Wells. Especially in light of being in limbo with Prince, we were happy that Nikolay had monetized his achievements in some form for 2010.

Now you see it…: The deets of the agreement came in a press release via the Dunlop and ATP sites. Along with endorsing racquets, clothing, and accessories, Kolya would also speak up for the company’s junior talent identification program, called D-Squad.

Two days after the Dunlop announcement, Prince countered with their own releases stating that Kolya had signed a deal to be “an exclusive endorsee of Prince tennis racquets and Prince racquet bags” through 2010. This requires him to have a Prince stencil on his Ozone Tour rackets during the four slams. Off the court, there’s also a clause giving Prince the right to use the Davydenko image for advertising.

So both companies are sticking to their guns, but it doesn’t matter since Davydenko pulled out of Indian Wells. He felt pain in his wrist while playing Rotterdam in February (he lost in the semis to Soderling) but it was misdiagnosed. He continued playing through the injury until he got to the desert; after a hard-fought win over Ernests Gulbis in the second round, Kolya discovered a more serious condition — a broken wrist bone — and pulled out.

Now you don’t…: The Dunlop press release, along with the rest of the Dunlop site, is currently down because of a revamp. The Dunlop release is also no longer available via the ATP website. I wonder if this is any indication of which company successfully courted Kolya?

Blank slate: Nikolay has yet to test out any Dunlop racquets (he was using an unstenciled Prince stick during Indian Wells). And since he’s out for a few months — he’ll likely miss all of the clay season — it’ll be a while before he gets matched up with a Dunlop racquet (if at all).

(Davydenko image via Getty Images; Dunlop screengrabs via dunlopsports.com)

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2 Responses to “davydenko in dunlop: for your eyes only”

  1. Bobby Mack Says:

    Maybe the “Euro-Only” is to build up demand for the line, a “I gotta have that, because no one else does” approach. Watch one of his polos landing on ebay and selling for like $145 plus shipping – lol.

  2. nmccarvel Says:

    Good digging and summarizing, Erwin! I was totally oblivious to all of the details of this little situation.

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