short balls: the magic of andy

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The entire British population is hoping that Andy Murray can bring the kind of magic to Wimbledon that video editors brought to his new, catchy ad for Head.

The nearly-two-minute spot has a sort of Powerade-impossible feel to it, as Murray saunters through the streets of (what seems to be) London and performs trick after trick with racket and ball. Could this thing go viral? A day after I found the link, it gained 9,000 views online. Kudos to the folks at Head, who need to re-think the entry page to their web site using the same brain that made this video, which – no surprise – is on the jump page inside the site.

The World Cup has seemingly captured the world’s attention, though some folks quite disagree with that fact. As Ben Bergman writes on NPR, he’s flat out bored with the soccer, and thinks most of America is, as well. Several sports journalists that TSF follows on Twitter have mentioned how few goals have been scored in this year’s Cup thus far (9 scoreless halves, to note). Maybe that’ll up the chances for folks to turn the tube to another sporting event on grass next week, no? Just in case you’re still interested, the Village Voice has a hilarious guide on how to pretend to know what you’re talking about while watching the world’s game played out in bars across the country. Brush up on your futbol facts!

Prince’s apparel (and footwear) digital catalogue is out, and while we’re not necessarily sure what to think of what’s inside, we do dig the looks of Alina Jidkova and Kveta Peschke. The girls are lookin’ good in ‘P’!

See our favorite new Chinese trend and speed read what has been happening in the two-week sandwich known as the “grass court season”.

We’re not exactly how to feel about these dogs (PETA must be pissed!). But we sort of love their spray-painted look… click the picture for related article. (China Foto Press picture)

Try this: A little speed reading in our facts section below. See if you can read it in one breath!

And how’s this for post-French, pre-Wimbledon tennis? Lleyton Hewitt beats Roger Federer in three sets to snap a 15-match losing streak. The loss marked Fed’s fifth loss to a player outside the top 20. You’d have to combine Federer’s 2008 and 2009 total calendars to find five losses outside the top 20, and we’re barely halfway done with this year. | French Open champion Francesca Schiavone lost in the first round at Eastbourne to Sorana Cirstea, who had lost in the first round of the Roland Garros to Svetlana Kuznetsova who beat Cirstea (again) in the second round of Eastbourne (7-6 in the third). | Kim Clijsters has lost three games in two matches in her comeback, thumping highly-regarded Belgian Yanina Wickmayer 6-1, 6-1 in the first round. | Sam Querrey, who also tanked in the first round of the French, beat fellow American Mardy Fish in the final at Queen’s, marking quite a turnaround (and a second straight all-American final at that tournament). | Nadia Petrova, who played out of her mind in Paris while beating players like Aravane Rezai and Venus Williams, lost to a Russian qualifier in Eastbourne. | And Melanie Oudin has now lost seven straight matches. The American, ranked 34th, is entering Wimbledon with 340 points to defend (and a ranking point total of 1,513). She’ll need two players ranked ahead of her to pull out in order to be awarded a seed. |¬†Phew!

(murray commercial screen grab via youtube)

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