Archive for June 22nd, 2010

short balls: to nike, the kids must be alright

June 22, 2010

In the ball pit: We’re excited to see Nike have a hand in John McEnroe‘s Tennis Academy on Randall Island, which is scheduled to open mid-September. The tennis giant has signed on as its first corporate sponsor, outfitting the students and staff for a minimum of five years. Juniors have been personae non gratae in Nike’s sponsorship agenda thus far, so it’s great to see Johnny Mac leveraging his 30-year relationship with the company to help out the up-and-comers.

Tennis Strategery: The folks over at Fuzzy Yellow Balls are taking their tennis instruction videos to the next level. This week, they’re releasing a series on strategy, and we suggest you take a look. (Your fabulous outfits already make you a winner in our book; you might as well win the match, too!)

Further reading: Tennishead has churned out the second issue of adizine, its PR project for adidas‘ tennis arm. Plenty of cutesy pics of the studs and, uhm, mares, in the stable, including Ivanovic, Henin, Verdasco, Murray, and Tsonga. We liked the ode to the Barricade. (adizine, issue 2)

Further reading, part 2: Lee Goodall and his tennishead team have also produced their e-mag’s 9th issue in time for Wimbledon. (Read)

(OT) One Bus Away: I’m going to keep my fingers crossed hoping that Los Angeles Mayor Antonio Villaraigosa‘s 30/10 Transportation Plan will be able to integrate software like OneBusAway, which “helps you find a nearby bus stop anywhere in the city with GPS and then tells you when the next three buses are actually estimated to arrive, rather than scheduled to arrive.” (via Worldchanging)

(OT) Recession Rags Bag: I had a chance to drop by the Recession Rags studio a few months ago, where proprietor Justin Sellman showed me a little bit of what to expect in the coming months from the Brooklyn-based shop, including velvet scarves–I’ll wear it even through our uber-mild L.A. winter–and a bag, pictured, now available on their site.

serena clocks in

June 22, 2010

Blue-collar dress-up: We all know Serena Williams means business, but we didn’t expect her to shed all the frills while vying for the 2010 Wimbledon Ladies’ titles (singles and doubles).

The tournament’s top seed, in her simple white Nike dress (with red piping), was not her usual, fashion-forward self. She looked more like an orderly. Or like she was ready to make my hash browns doubled, covered, and smothered.

But in defense of Nike, Masha‘s dress is gorgeous (with the petal skirt), and their standard issue for both the Sharapova line and the Wimbledon drop are pretty solid. More on those later.

Draw: Serena beat Michelle Larcher de Brito 6-0, 6-4. Yikes, that must’ve been a loud match. Up next is Anna Chakvetadze, who dropped the first set before winning against Andrea Petkovic. (Browse: See the ladies’ bracket here.)

Buy: Nike Control Lawn Women’s Tennis Dress, in white/Voltage Cherry, $80, nike.com.

(image via Getty Images)

james speaks for hundreds of players, still can’t quiet pam

June 22, 2010

James Blake spoke out for hundreds of players who, over the last ten years, have heard Pam Shriver‘s voice carry on to the court, by shushing the ESPN correspondent today, but Shriver’s decibels didn’t drop after his initial rant.

While Blake was clearly irritated on his way to a three-set flop-out, he called out Shriver on being too loud while doing sideline commentary above Court 5. Shriver relays the details, but as she does so, she speaks at the same volume she had been the entire time, choosing to continue to get under the skin of the American. He let her know again how frustrated he was, and P-Shrive still couldn’t get a clue. (Click image to watch video.)

Later, we suspect, James received hundreds – if not thousands – of appreciative text messages from fellow players for his actions. He also, we (still) suspect, is crafting a Commentate-o-Meter to measure the decibels of on-court reporters. Shriver is expected to give Michelle Larcher de Brito a run for her high-pitched money.

(screen grab via youtube)

dress code be damned: feli lopez at wimbledon

June 22, 2010

Wimbledon whites? Folks are packing in the color wherever they can, and no one’s getting more bang for their buck than Feliciano Lopez and his bracelets. The 22nd-seed is now through to the second round after beating Jesse Levine 7-6 (7-2), 3-6, 6-2, 6-3. Up next is Lithuanian Ricardas Berankis and a potential third-rounder against Roger Federer. (Draw: See Feli’s section here.)

(image via Getty Images)


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: