Archive for July 16th, 2010

lacoste’s homage to davis cup history

July 16, 2010

Lacoste pays tribute to its founder Rene Lacoste with the Retro 27 line, a wink to France’s epic 1927 title win at the International Lawn Tennis Challenge aka Davis Cup. Lacoste was on the team that helped take down then-giant USA, snapping the six-year American title streak and giving France their first of nine Davis Cups (three of them back-to-back from ’27-’29). In the 2010 draw, France is now through to the semis (on their home court against Argentina) — this after routing a Spanish team sin Nadal (who was busy crying about the World Cup).

Buy: Retro Fit Pique polo, $79.50; Short Sleeve Diagonal Color Block polo, $88; Short Sleeve Color Block Vertical Stripe polo, $88; Distressed Square tee, $45; lacoste.com

(screengrab from lacoste)

stella mccartney to design the uk’s 2012 olympic kit

July 16, 2010

Stella McCartney continues to flex her athletic apparel muscle by signing on as creative director of adidas‘s United Kingdom 2012 Olympics and Paralympics kits.

While McCartney’s expertise now includes golf, cycling, tennis, and dance, she’ll need to step it up in order to incorporate all the sports (which’ll require different fabrics and silhouettes). “So there are challenges,” she told Vogue. “I have a million challenges. I have to make it look good on TV, I have to make it feel good for the athletes, I have to make it work — technically it has to do its job. But I think they’re all good challenges — I like a challenge.”

Fans, fear not: Us non-athletes will also get a taste of Stella’s take on this worldwide event; a range for the masses will drop in the fall.

TSF’d been really curious to know how McCartney would design for the menz (she’s done it for boys) and this is the closest we’ll get. We can’t wait to see swimmer Mark Foster (dapper in Beijing) and Andy Murray decked out in Stella!

And sadly, this probably won’t mean that Andy’ll get her to design his on-court wear; at least for tennis, the players’ contractual obligations to their clothing sponsors supercede whatever they’ll get from their home team’s olympic committee.

Fall 2010 RTW: On another note, we weren’t too keen on McCartney’s last showing in Paris for the fall RTW collection. See her Fall/Winter 2010 RTW show here.

(via vogue.co.uk; image grab via style.com)

and so it begins: mcenroe picks his boys

July 16, 2010

Mac assembles the army: John McEnroe took another step in setting up his eponymous Nike-sponsored tennis academy by plucking five New Yorkers for scholarships. One of the boys will receive a full ride and the other four get substantial grant assistance.

The Academy revealed the names during halftime of a sold-out WTT match between the New York Sportimes (whose roster includes McEnroe and Kim Clijsters) and the Philadephia Freedoms (Andy Roddick).

Mazel: Aleksandar Kovacevic, 11, of Manhattan, is the full scholarship winner. The others: Jameson Corsillo, 7, of White Plains, N.Y., Ethan Leon, 9, of Woodhaven, N.Y., Mitchell Ostrovsky, 12, of Brooklyn, N.Y., and Lamar Remy, 14, of Roslyn, N.Y.

“I just went out and tried my best and I’m glad the coaches think I have potential, and I can’t wait to learn from the best,” said Kovacevic. “It was exciting to hit on the same court with John McEnroe and Andy Roddick, and I hope to be playing on this court as a pro one day.”

The girls will get their chance to try out on Monday, July 19, with Clijsters and Martina Hingis on hand to announce the five finalists.

(Kovacevic photo by Fred Levine/FALPhotography.com courtesy of Sportimes)

summer #2: sticking to (and loving) what works

July 16, 2010

The USTA has stuck with its “It Must Be Love” ad campaign for the 2010 US Open and has just released their series of commercials that will run during the US Open Series. There’s Andy Roddick and Serena Williams joking about Twitter, Roger Federer cautioning the between-the-legs shot and a host of other players in the interview chair for the 30-second spots.

We’re feeling pretty good about round two of this campaign, which was successful last year for the USTA. The humor of the players comes out, but at times you can feel it being forced a bit (ie the Bryan Brothers arguing who is who). While the campaign focused mainly on players who speak brilliant English, our favorite commercial by far is Rafa‘s in his adorable accent.

Nadal: “I love … paaaaaahsta ahn gumbaaas.” You’ve got to watch it to believe it. And of course, ever the fidgety 12-year-old boy that he is, Nadal is kneading a tennis ball in his hands the entire commercial, unable to stay still through the shoot. It’s real and endearing.

Check out all of the commercials on the US Open’s YouTube page via this link.

(screen grab via youtube)


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