Archive for August 23rd, 2010

forever young

August 23, 2010

Maria Sharapova‘s part of “Babies on the Inside” campaign shot by Nathaniel Goldberg for Evian.

In time for Maria being in NYC for the 2010 US Open (which starts on Monday), they’ve set up shop at the Openhouse Gallery in SoHo between 11 a.m. and 7 p.m. on Tuesday, August 24, to promote the brand. Swing by to get your picture taken in one of the tees, play some ping pong, and perhaps even see Maria when she drops by! They’ll also be giving away the baby tees and tickets to the Open. More info about the giveaway via Facebook.

Buy: The shirts are available for just under $40 at Colette.

(Maria image courtesy of Evian)

the rags want tennis riches: a media round-up

August 23, 2010

The mags and papers are finally picking up the scent of the 2010, which starts in less than a week. For the media nerds out there, here’s a quick look at what’s going on…

Bad boy goes good: At New York, writer Larry Platt profiles the homegrown John McEnroe, who’s currently entering a new phase in his tennis career with the opening of the John McEnroe Tennis Academy at Randall’s Island.

If you can’t beat them… Bloggers get a lot of love over at the New York Daily News website, where the newspaper’s coverage of the tournament will be supplemented with RSS feeds from the blogs. Thanks for the love, NYDN!

September is the January of Tennis: The September/October 2010 issue of Tennis is the largest in two years, buoyed by a new cross-platform focus for advertising. (via MinOnline)

It’s worth a shot: We’re excited to see if the re-imagined ESPN The Magazine — which’ll devote each issue to a sport or theme — can successefully sell a tennis-focused edition. (via FOLIO:)

Etc.: Nothing from The New Yorker‘s Sporting Scene yet, but we can’t wait!

(Mcenroe image via nymag.com)

caro has stella, but ana keeps the corner

August 23, 2010

Caroline Wozniacki might be adidas‘ choice to sport the much-coveted Stella McCartney line on the court, but her predecessor, Ana Ivanovic, still books the corner spot when it comes to ad space.

The adidas Soho store in New York has a bank of windows full of tennis players and gear (Wozniacki, Ivanovic, Jo-Wilfried Tsonga and Andy Murray) in anticipation for the US Open, but while Wozy might have the most square footage of any subject with her McCartney display, it’s Ivanovic and Murray who get one of Manhattan’s busiest street corners (Broadway and Houston) to peer over all day long.

There’s no Maria Kirilenko (the former Stella gal) in sight in the window display (full photos after the jump), nor does 2009 US Open quarterfinalist Melanie Oudin make an appearance.

Full window display shots of all four players after the cut. (more…)


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: