Archive for September 7th, 2010

after beating sharapova, caro takes on the world

September 7, 2010

A day after manhandling Maria Sharapova in the fourth round of the US Open, Caroline Wozniacki is on top of the tennis world. The whole world, that is. TSF noticed all the buzz today, and is here to chronicle it for you in one, easy-to-read blog post. Voila!

On the Twitter front, @carowozniacki, Caroline herself, power-tweeted all day long. First there was chatter about overtaking John Isner in followers, then she showed that she has stolen the lives of Maria and Serena Williams by being a fashionista, even in week two of a Slam.

If the prowess couldn’t be felt through Wozniacki’s tweets, surely an at reply congratulations would do the trick from the one and only Serena. And another tennis diva giving Caro props was Tennis Channel‘s James LaRosa, scolding anyone who still thought Wozniacki plays as a human backboard.

Not to be outdone, the mainstream media got on the WozniackiExpress today as well, with the USA Today churning out an article about Wozy as tennis’s new “It” girl; the New York Times featuring Caroline on its homepage for a good chunk of the afternoon (see screen grab after the cut); the WTA web site had a feature on her as long as Tweeting a year-old video of Wozniacki hanging out with soccer superstar David Beckham; the LA Times relegated its coverage to a blog post (how dare they!); the New York Daily News not only complimented Wozniacki’s play but her put-together look; and the New York Post couldn’t have been more blunt with its headline: “Wozniacki has look of future champ“.

More on the Wozniacki craze – including what was happening in the blogosphere after the cut.

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big changes for the little ones

September 7, 2010

The USTA put out a press release today, along with this ad (click image above to see video) detailing the changes in the youth game, particularly with kids 10 and under. Along with its new teaching system, QuickStart, the USTA is pushing a more accessible and ready-to-use kit for tennis teaches and enthusiasts to get youngsters out on the court called 10 & Under Tennis.

This ad focuses on the fact that tennis – separate from most other sports – has its young players play the game from the get-go on big-time courts, just like the ones the pros play on. Now, coupled with QuickStart, the USTA will implement that 10-and-under sanctioned tournaments (beginning in 2012) will be on smaller courts, and different teaching techniques, systems and equipment will be available to get kids on the court.

Along with the change in court size, balls will be lighter and not as bouncy (so as to develop hand-eye coordination) and racquets will be lighter and shorter (a better fit to the youngsters’ body sizes).

And if you aren’t interested in this issue whatsoever, just watch the ad… we love the cinematography. Kudos!

For artistic sake, a couple more screen grabs of the commercial after the jump, along with the full text of the press release from the USTA. (more…)


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