reebok goes for the backside approach; more oreo (moreo?)

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Reebok‘s EasyTone shoe is coming with an easy-on-the-eyes ad campaign that the company has rolled out over the last year. The ads feature backsides of women (and their calves and their thighs and their… ) in a variety of outfits, settings and backdrops. Reebok has a couple of ads circulating on TV and the web for the shoe, which has “balance-ball inspired technology” on the soles to “tone and shape.”

Buy it: From $49.99-$139.98, the EasyTone selection includes athletic wear, sandals, and boots for both men and women. Our fave? The EasyTone Reeinspire in lime green. Just in time for the Aussie Open to get under way…

More commercials: Another spot from Oreo to introduce their new “Heads or Tails” cookie with the help from Venus and company. (See a previous one here.)

(screengrabs via youtube)

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