Archive for August 22nd, 2011

trophy watch: two wrongs don’t make a trophy

August 22, 2011

Clay is meant for playing on. Well, we could be wrong… that might not be clay. But does that much matter? Whatever the trophies that Maria Sharapova and Andy Murray hoisted yesterday are made of whatever material has been sacrificed to the gods of Midwest art (read: too much Sears’ sale collection, not enough Ikea faux trendiness). But, we understand: trophies don’t have to be trendy. But could they at least illicit some sort of excitement from the winners? We’re guessing Sharapova was told: “Don’t worry, Maria! This one doesn’t have a lid! But it’s full of some guy from Toledo’s ashes! CONGRATS!”

Now Maria and Andy can add their names (more confidently) to the list of US Open hopefuls as the year’s final major is set to start in just one week’s time. Maria’s conquering of Jelena Jankovic in Cincinnati is rather significant in the sense that Sharapova double faulted to finish out the first set. Game, set and match? Not quite. Nice to see Maria fight back to win 4-6 7-6 (3) 6-3. And — nice to see Jelena fight back herself. Just a week ago, 37% of TSF readers voted that JJ would “settle into the top 20 to 40″ with the way she’s performed in the recent past. Is she herself a valid candidate for the title in Flushing? 2008 calls.

And the boys, too. For Murray it was a great end to a rather underwhelming summer. The Scot showed us flashes of his post-Australian Open slump, including a 6-3 6-1 loss to Kevin Anderson in Montreal last week. But this week he was the man who didn’t succumb to the heat, an injury, himself or just plain, bad tennis. A recipe for success in New York City? Certainly could be. A 6-4 3-0 win over an injured Novak Djokovic (shoulder) puts Murray with Roger Federer as one of two gents to beat Djoko this year. More importantly? The top four all have legit shots to win a seventh match inside Arthur Ashe.

TSF Vault: Trophy Watch | US Open

(Photos by Getty Images)

fashion focus: painting rafael nadal with lines

August 22, 2011

Nike puts Rafa Nadal in crews for this year’s US Open, choosing to accent his blue (day) kit with a pixelated pattern inspired by the lines on a tennis court. The second kit will be white with yellow lines.

(image and video courtesy of Nike)

merch is the word

August 22, 2011

You know how giddy we get at the merch booths, so we’re glad we could temper some of our energy with this preview of the U.S. Open-related merch that Nike‘ll be selling during the tournament.

The Nike Tribute Collection is “inspired by NYC and one of the most anticipated moments in tennis… Nike offers a unique collection that is fit for any enthusiast to express their loyalty to the mavericks of the court and sheer love for the game.” (Hmm, is that smashed-racquet logo an homage to McEnroe or Ryan Harrison?)

Which items are you eyeing? Tell us!

(images courtesy of Nike)

fashion focus: for nike, serena is the all-american gal

August 22, 2011

Nike‘s putting the “all-american” label on Serena Williams, giving her a red day dress, a blue evening dress, and white Mirabella 3 shoes. Note the sweetheart neckline and the halter-neck detail in the dresses.

Watch: Video from the Nike camp above (including a preview of the blue evening dress!).

(images and video courtesy of Nike)

fashion focus: maria’s us open day/night looks for the 2011 us open

August 22, 2011

Maria Sharapova Day Dress

Maria Sharapova Evening Dress

Shades of grey: The folks at Nike are keeping Maria Sharapova in very muted-colored dresses at this year’s U.S. Open. Her loosely fitted (i.e., casual) day dress is accented by a bright “solar red” while the more tight-fitting night dress — inspired by New York, of course — mixes up shiny and matte fabrics to evoke the colors of the concrete jungle at dusk. They slapped on “high voltage yellow” on the back straps of the night dress to give it some pop.

View: Watch Nike Tennis Creative Director Janice Lucena and Footwear Development Director Gary McCourt discuss Sharapova’s kit in-depth.

(images and video courtesy of Nike)


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