Archive for the ‘american express’ Category

oops! she did it again?

August 25, 2010

Oudin knows the camera (phones) will be turned on her over the next two weeks. “Crazy things happen in NYC.” (TSF photo)

Brand Oudin is making its biggest push in New York this week, one year after Melanie Oudin wowed the New York crowds and captured the nation’s attention with her eye-popping upsets. Oudin is part of campaigns with adidas, American Express and Virgin Mobile in and around NYC to promote the Open (and said products), even though the American teen is a dismal 3-11 on tour since May.

The web was buzzing earlier this week with the announcement that Oudin would wear customized adidas shoes, this year with the word “Courage” emblazoned on them. Last year, her “Believe” shoes were a US Open obsession, spawning what many called “Melanie Mania” and setting Oudin up for commercial success with deals with companies like Virgin Mobile. The Women Who Serve blog said if it were really up to Oudin she might have wanted to chose “Forget” to go on her shoes this year… as in forget last year’s Open.

But if Oudin wants to Oops! Do it again, she’ll have to do all those things: have courage, believe in herself and forget. The New York media will be shameless in the coverage and glamorization of Oudin in her return to New York, even the girl has obviously worked hard in the gym (check the adidas link… those biceps!) but hasn’t seen results on the court. Can’t we all just leave her alone? C Note thinks that’ll help, too.

After the cut: ad shots from Oudin’s adidas customized shoe and the American Express video. (more…)

short balls: california girls (and boys)

July 27, 2010

TSF takes over the West Coast this week as I made the drive from Cottonwood, Idaho, (yeah, it exists) to San Francisco yesterday for a little R&R and a day at the Bank of the West Classic tomorrow in Palo Alto, at Stanford. Meanwhile, Erwin is holding court in LA for the Farmers Classic, making sure that the boys adhere to the warm weather shining on SoCal and going shirtless on the practice courts.

This week’s version of short balls comes on Tuesday, a little earlier than usual. Enjoy!

I’ll make the drive down to Palo Alto tomorrow for a day at the 40th annual Bank of the West Classic, now the longest-running women’s event on tour. Bank of the West has been the title sponsor since 1992 at this event, something that is unheard of in the days of fast-moving money. (Remember the Lipton Championships? Or the Kraft WTA Tour? Seems like centuries ago… ) The Bank of the West has been at Stanford’s Taube Tennis Pavilion since 1997, and just this year announced partnership with Rebounces, a green company that runs a tennis-ball recycling program nationwide. Balls brought in by members of the public (and those used in the tournament) will be collected and recycled by Rebounces, with the help of FedEx to get them shipped and donated to a local youth tennis program. Thumbs up to that!

There’s always plenty of tennis action on the pages of Twitter, and this week a few more tennis names added themselves to the never-ending world of Tweets. Janko Tipsarevic asked his followers to “bare” with his bad English (gladly, Janko, gladly). WTAers Anastasia Pavlyuchenkova and Alisa Kleybanova have also joined the Twitter ranks. Anastasia is playing in Istanbul this week, whiles Kleybs was already dismissed from Stanford by a studious Ana Ivanovic. Before she was bounced outta the Bay Area, Kleybs sat down with Chris Oddo for an interview featured on On The Baseline.

The USTA announced yesterday that it is partnering with longtime supporter American Express for a program called Fresh Courts. The program will invest money in 17 different tennis courts in three urban centers, including Los Angeles, DC and New York. In NYC, the benefactors will be our friends over at McCarren Park in Brooklyn. The USTA will head up the fixing up of the courts themselves, as it oversees around 700 refurbishing projects each year.

For a little bit of a fashion fix, I’m digging this Lacoste v-neck (and the model!) I ran across yesterday. $40 online. Meanwhile, Serena might be questionable for the US Open itself, but that’s not keeping Nike from prepping itself for her outfit at said tourney. The Control Court dress (seen here via TennisConnected) is $85 and might – just might – be made famous by ReRe if she’s able to show at Flushing Meadows come late August. This is the black version of her Wimbledon get up, which helped her to her 13th slam title.

short(er) balls are happening after the cut. (more…)

in ‘you know’ battle, jennifer proves she’s queen

April 30, 2010

Remember, you know, when Jennifer Capriati, you know, did press, you know, conferences? We do. The transcripts were littered with ‘You know’s’ all over the place. Though she’s one of the darlings of American tennis, J-Cap never really got, you know, fluid speaking down just right.

In a new PSA for the American Tinnitus Association, Jennifer and her mother, Denise, square off in The Battle of You Know’s. The elder Capriati proved no match for her daughter Jenny. In just three and a half minutes, Jennifer logged in 11 ‘You know’s’ to Denise’s two. We hope this is a sign that her shoulder is healed and, you know, she’s ready to make a comeback.

After the cut: Re-live the cute and refreshing Capriati American Express commercial, circa 2002. (more…)

the ultimate u.s. open mishit

September 9, 2008

Attack of the killer bluetooth(ish) headsets: Kudos to Amex for enhancing the U.S. Open experience by providing mini-TVs (which you had to return) and radios (for keeps) to their cardholders; because unless you had a text-proficient posse roaming the grounds, it was hard to know when juicy matches were playing out, even just a few courts away. The radio also streamed commentary from CBS’ and USA’s coverage of the tournament.

The one downside: the leash on those radios. Not even the beautiful Charlize Theron and Stuart Townsend could save it from looking totally ridiculous. Loose, wrinkled strips of white fabric dangled from ears everywhere I turned. Function over fashion, perhaps, but rip the strap of that radio as soon as humanly possible. Gnaw at it if you have to.

(photo from the Federer/Murray final by Getty Images)


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