Archive for the ‘endorsements’ Category

serena’s future, polished

October 5, 2010

While most of us tennis folks have known of Serena Williams‘ manicurist aspirations for a little while now, she gave the rest of the world a whiff of her moonlighting by giving Oprah a pedicure on national TV two weeks ago. Not missing a beat, it’s now confirmed that Serena’s inked a deal with nail giant OPI. Nope, it’s not just “major news” — it’s “mayjor.” And judging by what we’ve seen of Ms. Williams’ nail work (exhibits A, B, and C), we can’t help but agree!

(via Racked)

sharapova launches tag heuer watch in vionnet

September 29, 2010

Maria Sharapova, before getting bounced out of this week’s Toray Pan Pacific Open by the renascent Kimiko Date, put on her endorsement hat by helping launch Tag Heuer‘s Formula 1 Steel & Ceramic Watch, which, as it sounds, has ceramic and steel both in the bracelet and on the studded bezel (count them: sixty diamonds!). More info here.

Meanwhile, Maria’s wearing burnt red and black checkered pieces (a billowy blouse, of course) from Vionnet and shoes from Cole Haan. Check out Vionnet’s site here.

The tennis: The quarters are set with some “no-names” who have definitely earned their way this far into the tournament (if not the entirety of 2010): Caro Wozniacki vs. A. Radwanska, Coco Vandeweghe against Azarenka, Schiavone will play Kaia Kanepi, and Dementieva plays Zvonareva. To refresh: Coco came through from qualifying, and Kanepi reached the QFs of both Wimbledon and the US Open this year. (Draw: Singles)

(watch info via Luxist)

davydenko in dunlop: for your eyes only

March 29, 2010

Wanting what we can’t have: That sleek red Dunlop polo worn by Nikolay Davydenko at the 2010 BNP Paribas Open (last week) is purely for show; while there are other Dunlop tennis clothes available for sale in the U.S., the ones on Nikolay are from the European collection.

And speaking of things that are only for our eyes only, it seems that the optical illusion that is the Dunlop/Prince/Davydenko sponsorship triangle isn’t quite over. To recap:

The top Russian’s sponsorship deal with Dunlop was announced just before the start of Indian Wells. Especially in light of being in limbo with Prince, we were happy that Nikolay had monetized his achievements in some form for 2010.

Now you see it…: The deets of the agreement came in a press release via the Dunlop and ATP sites. Along with endorsing racquets, clothing, and accessories, Kolya would also speak up for the company’s junior talent identification program, called D-Squad.

Two days after the Dunlop announcement, Prince countered with their own releases stating that Kolya had signed a deal to be “an exclusive endorsee of Prince tennis racquets and Prince racquet bags” through 2010. This requires him to have a Prince stencil on his Ozone Tour rackets during the four slams. Off the court, there’s also a clause giving Prince the right to use the Davydenko image for advertising.

So both companies are sticking to their guns, but it doesn’t matter since Davydenko pulled out of Indian Wells. He felt pain in his wrist while playing Rotterdam in February (he lost in the semis to Soderling) but it was misdiagnosed. He continued playing through the injury until he got to the desert; after a hard-fought win over Ernests Gulbis in the second round, Kolya discovered a more serious condition — a broken wrist bone — and pulled out.

Now you don’t…: The Dunlop press release, along with the rest of the Dunlop site, is currently down because of a revamp. The Dunlop release is also no longer available via the ATP website. I wonder if this is any indication of which company successfully courted Kolya?

Blank slate: Nikolay has yet to test out any Dunlop racquets (he was using an unstenciled Prince stick during Indian Wells). And since he’s out for a few months — he’ll likely miss all of the clay season — it’ll be a while before he gets matched up with a Dunlop racquet (if at all).

(Davydenko image via Getty Images; Dunlop screengrabs via dunlopsports.com)

masha opens tag heuer’s melbourne boutique

January 20, 2010

Show pony: Before crashing out in the first round of the 2010 Australian Open with a 6-7 (4), 6-3, 4-6 loss to fellow Russian Maria Kirilenko (another short-lived cameo for those fab Tiffany drop earrings, sadly), Maria Sharapova helped open the first Melbourne boutique for Tag Heuer.

Maria wore a white Chloe shirt dress and black pumps from her Cole Haan collection.

(image via Getty Images)

if serena could ****ing shove a ****ing ball down mother nature’s throat…

September 23, 2009

serena-williams-tampax-09

The infamous scuffle with that US Open Ewok is already yesterday’s news to Serena Williams; she’s now focused on a new confrontation, this time with Mother Nature about the latter’s, uhm, unwelcomed monthly gifts.

The print ads for this Tampax campaign, which start appearing next month, look pretty absurd, but this behind-the-scenes vid cracked us up. Whodathunk that mensies personified could be so fun? She’d make a good happy hour gal pal, no?

Serena was brought in as part of the company’s “commitment to celebrating today’s women and empowering them to live life on their own terms”, and surely this agreement was lined up before Serena’s US Open semifinal. So while Tampax might not be buoyed by (what could have been) the buzz of a Serena U.S. Open title, they’ll still get some lift in the wake of that non-existent foot fault.

Never in our lives would we have expected to type this, but here it goes: Kudos, Tampax.

Watch: Serena Slams Mother Nature (vid)

(image courtesy of Tampax)

ivanovic poses for rolex

February 12, 2009

We’re all about Darren Rovell‘s obsession with Ana Ivanovic. He just posted a Rolex ad that ran in the program for last week’s Fed Cup tie between Serbia and Japan. (Marija — were there other juicy bits in there?)

Lest you think that TSF is just about the ladies (there’ve been an awful lot of pics of them in the last few days!), I would like you to ease your worries.

La Monf switches to Prince in 2009

November 4, 2008

Gael Monfils

Breakdancer Gael Monfils might not be making as much noise as compatriot Jo-Wilfried Tsonga these days, but he’s still being pegged as one of the sport’s future stars. Racquetmaker Prince recently signed the Frenchman to play with the company’s new line of racquets, slated for release in spring 2009.

He first picked up the new sticks prior to the ATP event stop in Vienna and has notched two top 15 scalps and a finals appearance since.

Prince has been mum about what’s behind this new technology, only saying that it “breaks the laws of physics.” Even Monfils didn’t give us much to work with. “I knew as soon as I hit the first ball with it, there was something different, something better,” he said via a press release. “It is hard to explain, but the holes and the technology made a difference. It just felt right.”

We’ll let you know as soon as we hear more about the new racquets.

(photo courtesy of Prince)

short balls: endorsement edition

October 2, 2008

Don’t forget to print out your bingo cards for tonight! She’s a piece of work, isn’t she?

Now, for some endorsement short balls…

Consider us tickled: In recognition of Breast Cancer Awareness Month (October), Canon spokesperson Maria Sharapova announced that the company would donate $150,000 to the American Cancer Society. They’re also releasing a special “pink bundle” — a PowerShot SD1100 IS Digital ELPH, a photo printer, a ribbon charm and a mammogram reminder magnet — available for $279.99 here.

Bottle it up: Fans of Rafael Nadal will be happy to know that he’s signed a deal with Inter Parfums to develop a fragrance line called Lanvin L’Homme Sport. He’s already wearing Lanvin anyway, so he might as well get paid for doing so. (tennis.com via DTL)

He’s top ramen: According to Tennis Week, Kei Nishikori has signed an endorsement deal with Cup noodles — the instant meal that got TSF through much of its childhood. (TW)

(image via Canon)

maria sharapova launches another canon

September 12, 2008

The dedicated-but-ailing Maria Sharapova appeared at the South Street Seaport on the eve of the U.S. Open to launch a new camera, the PowerShot SD1100 IS, for Canon. In conjunction with this latest model they are giving away five bedazzled one-offs, each encrusted with 88 white diamonds for a total of 2.2 carats per camera. (Enter the sweepstakes.)

Masha wore a crazy “I’m-a-little-teapot” design by Lanvin and was flanked by look-alikes dressed in black and white versions of what would have been the Russian’s Nike outfit — had she not pulled out of the tournament due to injury.

A temporary 50-foot white dome built specifically for the event (event logistics deets here) also housed a Wii loaded with Top Spin 3, a photo station, and a flatscreen that premiered Maria’s latest TV ad for Canon which, of course, starred her beloved Dolce (view).

We had a chance to chat with Masha about the Beijing Olympics and Fashion Week:

On the Olympics: “I was really excited to see Nastia Liukin win because she and I share the same history. She was born in Russia and also came to the U.S. at such a young age.”

On her Fed Cup teammates sweeping the tennis medals: “It’s pretty crazy that three of the four [Russians who were] in the draw were on the podium. It’s so wonderful. I haven’t had a chance to talk to them, but I’m very happy.”

On which shows she’s eyeing for Fashion Week: “I’d love to go to Vera Wang. She’s a good friend of mine. and Peter Som as well.”

On following men’s fashion: “I have a hard time women’s trends as it is. It changes every single week. It’ll take me a while to get that point.”

Domed if you don’t: Speaking of, you should check out the Buckminster Fuller exhibit at The Whitney if you can. It’s on view through September 21.

(tent image via BizBash)

masha writes like my grandma

June 18, 2008

Maria Sharapova gives a presentation at Tuesday’s UK launch of Gatorade; the presser was held at a Wimbledon school.

(pics by Getty Images via TF.com)

maria sharapova’s latest tag heuer shoot

March 24, 2008

>Maria Sharapova - Tag Heuer shoot

TSF ran across these stills from an upcoming Tag Heuer ad campaign with Maria Sharapova. Not sure when the photos were taken, but you can bet that they were shot in the last three months (when Masha adopted bangs).

Click on the photo above to browse the rest of the pictures.

What do you think of Maria as a model? Tell us!

(src)

RELATED POSTS
>> masha promotes tag heuer in hong kong
>> a pink tag heuer watch designed for maria

navratilova teams with aarp

December 4, 2007

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Tennis legend Martina Navratilova has agreed to be AARP‘s first Health and Fitness ambassador, and in the process will share tips with AARP members in online chats, conduct Q&As and video segments on the group’s fitness website, and speak at events.

This deal, along with ones from Subaru and Prince, makes Martina’s current endorsement portfolio larger than the one she had while playing on the WTA Tour (as an out lesbian).

While there is a trend towards signing retired professionals (with solid Q Ratings) in the wake of scandals (steroids, or Michael Vick‘s dogfighting ring), Navratilova points out that retired female athletes are still getting the short end of the stick. “Once you hit 30, the agents lose interest and the advertisers lose interest — they start looking for the next starlet,” she tells WSJ. “Let’s just say I’m still waiting to get a call from Wheaties.”

(WSJ; photo via Czech Republic)

in print and online, serena steps up

August 30, 2007

While CNBC’s Darren Rovell has spent a lot of energy covering the many marketing moves of Ana Ivanovic (and what a great job he’s done), I feel like the recent developments in Serena‘s world deserve mention…

Back on the web: First, after being MIA at least since the beginning of 2007, her official website is back up and running. I’m not in love with that cursive font she uses in her note to fans, but hey it’s a start. Not sure what’s going to happen with her blog. (It’s been cited in a few media outlets — who I can only assume fact-check — so we’ll go with it.)

HP’s “Hands”: Serena is also the latest star of HP’s ads which have previously featured Shaun White and Vera Wang. The TV ad focuses on her passions, “including tennis, fashion, movies, video games, animation, and music.” They’ll run on USA and ESPN (and online at SI.com).

The ad also plays when users visit the “Serena Web Experience” — a mash-up of vlogs (from friends and family), downloadable ringtones (her grunts!!), and clips of her Jackass moment with Wee Man — involving a pineapple, of all things.

FYI: The ads were created by Omnicom Group‘s Goodby, Silverstein & Partners, San Francisco.

How does Serena choose endorsements?:

I don’t take every offer that comes along — I get a lot of them. I think sometimes my agent (Jill Smoller) gets mad at me! Not really; she understands, but she does kid me about it: “Are you going to turn down everything?” I don’t want to attach my name, like some athletes or celebrities or whatever, to just anything. It has to fit my values, my personality. … And my partners are always involved in philanthropic things. They’re companies that give back, and that goes well with me. It’s not really about the money. … [The brand of] Serena Williams is not for the now; it’s for a lifetime. (via Ad Age)

Boobs, schmoobs: And Serena takes part in a series of ads by Nike Women which comment on the place of women in sports. Manhattan got a billboard from the campaign in time for the U.S. Open. It’s a picture of Serena Williams wearing a blue shirt printed with the word “ATHLETE”. The accompanying text asks, “Are you looking at my titles?” Titles, titties — get it?

AdRants wonders why Nike would stoop to the level of objectifying women if the point is to move away from that. (But female fans drool over male athletes all the time, so I guess it’s okay…)

FYI: As a part of the campaign, Nike founded the Let Me Play Fund with $425,000 in cash and equipment. The fund will benefit women’s sports orgs.

(via DTL)

fashion preview: venus’ u.s. open outfits

August 23, 2007

Funny that this morning I was wondering what Reebok was making for Venus to wear at this year’s U.S. Open. As you might know, Venus’ crazy sponsorship deal — which paid $40 million over five years starting in 2000 — wasn’t renewed because of all her injuries (poor thing). But she had worked out a deal that paid her to wear these short shorts at Wimbledon.

Now she’s bounced back by partnering up with Steve & Barry’s for her clothing line EleVen (at an announcement that overshadowed the Masha/Nike red dress junket yesterday, I might add). Venus will wear some of pieces on the court in Flushing Meadows, including this dress and $15 (!) pair of shoes above.

I think that color will look good on her. And I LOVE the collar on that sleeveless top. Brava!

Bonus round: CNBC’s Darren Rovell did a great interview with Howard Schacter, Steve & Barry’s Chief Partnerships Officer. Read it here.

short balls: another sharapova edition

August 12, 2007

(Note: Maria has withdrawn due to a shin injury from her semifinal match against Nadia Petrova at the East West Bank Classic. As expected by tourney organizers, Masha has also withdrawn from next week’s Rogers Cup in Toronto.)

Maria on top: The Russian edition of Forbes puts Maria Sharapova atop its list of Top 50 Russian celebrities. This video discusses how the celebrities get ranked. (via Real Russia Project)

Tennis feuds: Ralph Lauren (the company) gives us a list of famous feuds in tennis history and two top women monopolize: one entry encompasses Masha and her spats with all other Russian players, while Chucky is listed twice: first for butting heads with Venus, Serena, and Richard Williams (wait — does that count as three feuds?), and second for her heated arguments with Anna Kournikova.

All tall leggy blondes look the same: Oops. “Embedded NBA Correspondent” Elie Seckbach confuses Masha for Dani Hantuchova and inadvertently includes b-roll of the Slovakian in this interview from the East West Bank Classic. (vid source)

Attack of the clones: The folks at Canon plan to promote a new line of PowerShot cameras with TV, print, and NYC-area ads (on buses and billboards) during the 2007 U.S. Open. Mary Joe Fernandez and Patrick McEnroe will chip in by hosting the launch event on Aug. 27. And yes, the clones are back. (via Adweek)

checking in with stefanie and andre

July 31, 2007

The power coupling of Andre Agassi and Stefanie Graf — I’ll humor her this one time — continues to make the news:

gorbachev-vuitton.jpg

Posing for Vuitton: I’m so excited that both will appear in the latest Louis Vuitton campaign where “bling is out” and the focus is on LV’s “heritage as a maker of trunks, suitcases and other travel-related items.” The Graf/Agassi ad shows them in a loose embrace in a New York hotel. Other photos show Mikhail Gorbachev riding in a Kruschev-era limousine along the Berlin Wall (photo above) and actress Catherine Deneuve with a Vuitton case in front of a steam locomotive at the Gare d’Austerlitz in Paris. All were shot by Annie Leibovitz. (IHT)

Steffi steps up: I pooped my pants yesterday when I read that Steffi and Justine Henin will be playing in an exhibition match in October to benefit Graf’s charity, Children for Tomorrow. I won’t be going to Mannheim, so someone post it on YouTube, ok?

Their post-tennis business ventures: This Bloomberg story goes over all their major projects, including San Francisco restaurants, furniture lines (with Kreiss), and real estate. The latest? A Fairmont Hotel near their Tamarack Resort in Idaho.

adidas collection – SALE: OTB tips us off about a sale at adidas for its Andre Agassi collection. Check out the goods and tell us what you think.

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>> agassi’s memoir, tamarack resort, etc.
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>> the graf-agassi machine
>> the agassi-graf team conquers furniture

sharapova’s endorsement list: tag heuer

July 13, 2007

tag-formulaone-masha.jpg

As was mentioned in a Daily Mail profile a few weeks back, among Maria Sharapova‘s many obligations is being ambassador for the Swiss watchmaker TAG Heuer.

The company designed a signature pink watch in her honor. It’s encrusted with 120 diamonds and goes for almost $2,000.

Love it? Hate it? Tell us.

RELATED POSTS
>> the busy life of maria sharapova
>> hawking players: behind the scenes

hawking players: behind the scenes

July 11, 2007

imgmaria.jpg

Do you ever wonder how Maria Sharapova ends up endorsing products such as TAG Heuer, Motorola, Canon? The process seems pretty simple. Companies seek out celebrities who they think best represent their brand.

But how do they know who to consider? That’s where players’ agents come in. Here’s an ad by IMG selling Masha’s star power.

(Sports Business Journal)

img-1.jpg img-2.jpg

who will fill clijsters’ shoes at fila? + “settantatre” collection

May 23, 2007

Sport Brands International Ltd. sold Fila USA to Fila Korea, Ltd. for $400 million one month ago, finally succumbing to the Sisyphusian task of rebuilding the sports brand into a legitimate competitor of Nike, Reebok, and the other big boys.

fila-73.jpg

Which isn’t to say that Fila Korea needs to start at square one. They have some momentum from last fall’s launch of the Settantatre collection — that’s “1973″ in Italian — which coincided with New York Fashion Week. Much like Puma’s French 77 line, Fila reissued their greatest hits from the era of Borg and Vilas, but with a limited edition run of 500 pieces per item.

SHOP: The goods are still available for sale at this website.

This change in ownership also comes at a time when one of Fila’s highest profile athletes, Kim Clijsters, has announced her immediate retirement from tennis. CEO Jon Epstein should think long and hard about who will fill this gaping hole in their on-court sponsorship roster. They need a player who can summon that retro je ne sais quoi. Perhaps Tommy Robredo? Elena Dementieva? Paul Henri-Mathieu? (Whom should Fila consider? Tell us.)

Which isn’t to say that Fila should write off Kimmy’s marketability. In fact, that isn’t part of the strategy: Lauren Mallon, Fila’s Global Marketing Manager, confirms with Tennis Served Fresh that they have no plans to end their relationship with Kim.

(via a new men’s fashion love, the all IC blog)

Serena gorgeous during Vicks press conference

April 26, 2007

Here are press photos from Serena Williams‘ press conference with Vicks for their ‘Vicks Sinus Send-Off’ national sweepstakes.

Serena wearing a Catherine Malandrino graphic print dress:

serena-vicks-flowers.jpg
photo via Cake and Ice Cream.

To the copywriters in charge of this press release: FYI, serenawilliams.com is a dead URL. It’s been inactive for a very long time.

More photos of Serena’s dress after the cut.


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