Archive for the ‘etiqueta negra’ Category

pimp it like pico

October 7, 2010

For TSF readers in Miami, a little tip: if you’re into the clothes of Etiqueta Negra — a favorite of both Juan Monaco and David Nalbandian — it’ll pay to visit their outpost at the Aventura Mall in the near future. UrbanDaddy’s letting folks leverage $50 into $100’s worth of clothes from the Argentina-based label, putting you that much closer to picking up Pico’s style. Us non-Floridians can browse the full-priced goods at the company’s site.

Act soon: The offer’s good until Wednesday next week. More info here.

(screengrab via etiquetanegra.us)

fashion focus: etiqueta negra

October 3, 2008

Aside from being able to drool over Juan Monaco up close (I didn’t think he could look better in person…), one of the good things I took away from last month’s ATP Calendar launch was the discovery that Juan gets dressed by Argentine label Etiqueta Negra.

Thankfully, a friend of mine recently spent some time in Buenos Aires and filled me in on the brand. Etiqueta produces some well-constructed pieces in classic cuts and silhouettes, using raw materials of higher quality than other Argentinian brands.

Even better, Etiqueta’s SoHo store, which’ll eventually open on Prince and Lafayette, will fit right into the current trend of “concept” shops — i.e., displaying clothes alongside installations of brand-inspiring items (in their case: antique Jaguars and vintage BMW motorbikes).

And in case you weren’t quite sold on their upscale feel, founder Federico Alvarez Castillo chose a greyhound — think racing dog, not mass transit — as the brand’s logo, and is the official outfitter of a polo team.

FYI: Unlike Monaco, David Nalbandian had an official endorsement contract with EN that ended at this year’s Open.

Browse: See Etiqueta Negra’s latest collection. And some images from a recent lookbook after the cut…


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