Archive for the ‘clothing’ Category

feeling boastful

September 22, 2010

It’s not often you see a clothing line come along and provide promotional shots that include an ATV (above), a guy trying desperately to manage a bloody nose and another spooning out cantaloupe while inside a vintage car. But Boast is doing just that, re-launching the classic 1970’s American brand with a new look and feel that screams The Royal Tenenbaums meets Lacoste meets MTV‘s Jackass.

While that might be a complicated description, Boast’s line of polo tees are as simple as they come. Simple and successful. The polos, which come in three styles — pinstriped, tipped and solid — all retail for $68 and are made with hand-picked Peruvian cotton, a high quality long-staple fabric.

Boast has a history that they can be pretty, well, boastful about. (Yes, we had to go there. It’s over and done with now, we promise!) In 1973, tennis instructor Bill St. John started the brand that mostly emulated the success of Johnny Mac and Jimmy Connors, turning true tennis style into an American thing. Eventually, the likes of Roscoe Tanner, John Updike and George W. Bush would don the threads of the company.

Boast’s return was marked at a re-launch party Wednesday night in NoHo, downtown Manhattan, where TSF caught up with Alexander Tiger, one of the partners in making the re-launch happen. While he was thrilled to have the site live and functioning, he promised that the clothes would be in stores soon, and that 2011 would bring a more diverse Boast, with performance wear and accessories to boot.

“We just wanted to get to today, to have the product here and everyone able to see it and touch it,” Tiger said while guests sipped on Southside cocktails with miniature tennis racquet stirrers. “This is a true American heritage brand, something Ryan Harrison could wear.”

While we can’t quite imagine Harrison in the $1,200 hand-crafted navy blazer for sale alongside the polos, our fave was the tipped polo with red and orange, just enough color to make us feel, well, you know… boastful.

Browse: Boast’s online store. We like this pinstripe polo in Kelly green. Also available in navy, Carolina blue and red.

(photos courtesy of boast)

players manage balancing act while prepping for nyc’s big show

August 27, 2010

Kim Clijsters threw out the first pitch after meeting the Mets team in Queens on Friday in New York. A day earlier, she was the USTA’s guest of honor at the draw ceremony (AP photo via Yahoo! Sports).

RalphLauren.com pulled out all the stops on Thursday afternoon for an event featuring Venus Williams, in which Venus took questions from online submissions from around the world in a live clinic. At the Sportime Randall’s Island tennis center in New York, Venus was on court for the first time in a public setting since her eyebrow-raising loss to Tsvetana Pironkova in the quarterfinals at Wimbledon. But instead of thwacking errors and a look of confusion, Venus was all smiles and tennis knowledge in the clinic, which was hosted by the British TV personality (and former player) Annabel Croft.

Venus, who is the no. 3 seed at the US Open and one of the favorites though she hasn’t been on tour in two months, talked fitness, forehands and gave plenty of tennis tips from her 26 years of experience on the court. The event was hosted by Ralph Lauren and Mercedes Benz, based on RL’s homepage for viewers to log in and watch live while Venus answered questions relayed by Croft. (Watch a full replay of the clinic here or click on the image after the jump.)

“It’s good for me to remember the basics when I’m about to play a big tournament,” Venus said, referring to the Open. Venus partnered with Ralph Lauren in the design of the dress she wore, a white number emblazoned with the logo of Eleven, Venus’s clothing line.

Guests were greeted with sweet mint tea, pistachio ice cream sandwiches and caramelized popcorn on the upper deck at Randall’s Island, which hosts the New York Sportimes during the World Team Tennis seasons. Male models clad in red Ralph Lauren polos dished out the goods as Venus strode through the crowd on her way to hair and make up (this was a live, online clinic, after all).

The clinic was a part of a myriad of events happening in New York this week, which all lead up to the big show at Flushing Meadows starting on Monday.

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caro has stella, but ana keeps the corner

August 23, 2010

Caroline Wozniacki might be adidas‘ choice to sport the much-coveted Stella McCartney line on the court, but her predecessor, Ana Ivanovic, still books the corner spot when it comes to ad space.

The adidas Soho store in New York has a bank of windows full of tennis players and gear (Wozniacki, Ivanovic, Jo-Wilfried Tsonga and Andy Murray) in anticipation for the US Open, but while Wozy might have the most square footage of any subject with her McCartney display, it’s Ivanovic and Murray who get one of Manhattan’s busiest street corners (Broadway and Houston) to peer over all day long.

There’s no Maria Kirilenko (the former Stella gal) in sight in the window display (full photos after the jump), nor does 2009 US Open quarterfinalist Melanie Oudin make an appearance.

Full window display shots of all four players after the cut. (more…)

street scene: vintage HEAD in nyc

July 13, 2010

A few months ago, my co-worker walked into the bookstore sporting a HEAD t-shirt, vintage style. Needless to say I dug her digs, and the small HEAD logo on the side of the tee caught my eye right away. The tee itself was purchased at Beacon’s Closet, one of my favorite New York second-hand stores, located in Williamsburg (and Park Slope). It also brought to mind the ’80s Tennis Fashion web site that we all at TSF hold dear to our hearts. A couple more shots of the HEAD wear after the cut!

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wimbledon gets catty in the queue

June 24, 2010

Wimbledon.org, the official web site of The Championships, got a little catty with its queue fashion video – and we love it! The vid itself, which looks to be sponsored by Evian features a fashion-savvy London lady critiquing (in secret) the fashion choices of the queuers. We LOVE this idea! Too bad she mostly stuck to the gals…

See the video by clicking here. Scroll two thirds down the page to find it. And, go to page 2 of the Wimby videos to find an equally-entertaining fan hat video. Lovely, just lovely!

(screen grab via wimbledon.org)

2009 holiday gift guide

December 11, 2009

While the tennis season is fully wrapped (and the exhibition season in full swing), TSF is ready to take a break for the holiday season. But before we do, it’s more than necessary to point out a few items (and looks) that you must take a peek at for the holidays. It’s our 2009 Holiday Gift Guide, and we hope you enjoy it…

First off is the Barricade L3 tennis racquet (and bag!) from adidas. That’s right, adidas. If you love to be matching in all things, then pick up this combo (in stores or online for $185) so that you can sport the adidas stripes throughout your entire game. As for adidas tennis balls, those still don’t exist. DIY, here you come.

While we love the chic look of the adidas racquet and bag, nothing beats the tennis fashion of Polo Ralph Lauren this holiday season. While the brand may not have a tennis pro to flaunt their pretty product around the globe, tennis fashion expert Dana Mason calls the fall/winter line her best seller in the store.

“I love navy and there’s a lot of that in this line. The dresses are very fitted and short with a deep v-neck,” Mason explains. “It’s all perfect for winter vacationing.”

Two of our winter faves are the Tonal Diagonal Stripe Polo (pictured below), which is on sale online right now for just $49 and the Ralph Lauren Matchpoint Dress, with much inspiration from the US Open line in which Polo took ball boy/girl (and lines person) fashion to new heights. (Dress can be seen after the cut).

Read more on our holiday recommendations after the cut.

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LCS will retreat… and set up shop out east?

May 14, 2008

As P&P had reported on Monday, Le Coq Sportif North American CEO Tim McCool will announce a reworked marketing strategy for the brand’s launch in the U.S.

Moving out: It’s highly likely that they’ll leave the apparel enclave of the Pacific Northwest (where adidas and Nike are based) and shift their management and operations to the East Coast.

Reaching out: LCS will focus on consumers of the “lifestyle” product focusing around fashion collections. Once that’s in place, they’ll move on to the “performers” aka tennis players.

brand focus: down the line sportswear

January 30, 2008

downtheline-sport.jpg

TSF recently caught wind of a tennis fashion line named DTL Down the Line Sportwear (not to be confused with the Down the Line! blog). It was founded by Carla Hilbig, a former nationally ranked junior who has turned her buying experience into a tennis apparel line that’s “affordable, high fashion, high quality, and high performance.” Folks can even host their own Tupperware-style Courtside Party, which cuts down on the company’s overhead and helps spread word about their line.

Our take: To be honest, we were ready to write off DTL apparel at first glance (at least from looks; we’ll do a gear test later), but a closer look at their catalog led to a few jewels. I’m especially in love with the Scoop Neck Racerback Tank ($37.95), the simple Collared Fit Top ($35.95), and the ruffled Sarong Wrap Skort ($39.95) — you know about our love for ruffles.

Edit: DTL has given readers of Tennis Served Fresh a special discount; enter “AUC08″ at checkout and you’ll get 20% off until February 29, 2008. That’s the whole month of February. With an extra day, even. Go crazy.

Over e-mail, we talked to Carla about how she started the company, her tennis background, and — if she had a chance — which top pro she’d ask to endorse her line. See the Q & A after the cut…

fashion: li ning and ljubicic

October 30, 2007

In case you haven’t noticed, (ex-) Croatian sensation Ivan Ljubicic is no longer being sponsored by Diadora.

On September 24, it was announced that Ivan would begin wearing clothes from Chinese sportswear giant Li Ning — the same company endorsed by Shaquille O’Neal and a few other NBA players.

FYI: Eyebrows have been raised about Li Ning’s logo (if you squint enough, you might see a similarity to the Nike Swoosh) and how it piggybacked on that to a third place share of the Chinese market (behind Nike and adidas). It continues its charge with an agressive Beijing Olympics campaign: along with sponsoring some Chinese teams, Li-Ning has also landed the contract to outfit the Spanish delegation.

While it’s nothing mind-blowing, we love what they’ve put on Ljubicic so far… that fine checkered pattern on the left (last seen in Vienna earlier this month) is a breath of fresh air compared to the color blocks that have become Diadora’s complacent signature as of late.

What do you think of this partnership? Tell us!

why we’re really excited about masha’s return

October 6, 2007

Consider TSF among the most disappointed of the bunch when Maria Sharapova announced withdrawing from this week’s Porsche Grand Prix in Stuttgart because of her nagging shoulder injury.

And its not just because we wanted to see a display of her tenacity; we also wanted to see her new post-U.S. Open Nike outfit.

The pink Sharapova Drop Shot Double Layer Dress features a front patch pocket and a cable screenprint down the back. (I darkened the picture on the right to show this detail.) The inner heathered layer has a Swoosh on the chest.

What do you think of the dress? Tell us!

So while she skipped Stuttgart, Masha’s due for an appearance at next week’s Kremlin Cup. Of course, this could be another chapter of “Girl who cried ‘I’m healthy to play'” — we won’t know until she actually shows up in Moscow for her first match. FYI, she received a wildcard after the withdrawal of a seemingly healthy Justine Henin. We have our fingers crossed for her health.

There are other pretty cute pieces in the women’s collection. Take a look.

The rest of Nike’s winter women’s line.

brand focus: stick it wear?!

October 4, 2007

One of the cool things about writing this blog is stumbling across great new finds on the internet. The latest is O.C.-based clothing line Stick It Wear?! (TSF normally eschews punctuation-as-branding — think macy*s and Guess? — but in this case it works).

SIW’s bread and butter are stick figures inspired by Olympics pictograms from the 60s and 70s. Creator and owner Joe Durica designed these logos based on tennis pros with trademark looks. We’re talking Sharapova‘s fist pump, Henin‘s backhand, Clijsterssplits, Rafa‘s “Vamos!” pose, and — one of my personal faves — Lleyton‘s cobra). I guess you could call Joe the Nole of tennis fashion.

We recently talked to him over e-mail about tennis, entrepreneurship, and the highs and lows of designing clothing for the sport. Click here to read the interview.

ukranian fashion show

September 26, 2007


Striking a pose (left to right): Katerina Bondarenko, unknown, Alona Bondarenko, Tatiana Perebiynis, Oksana Teplyakova, unknown.

The $100k Kharkov tourney from earlier this month hosted a fashion show for the ladies.

Because of the bright blue and yellow pastels (read: Ukrainian flag), some fans are speculating that these were designed for upcoming Fed Cup ties. How fun — we’re all about it!

Whodunit?: does anyone know who designed these outfits?

Our faves: Teplyakova in a spaghetti strap top, Perebiynis in an empire waist dress and in a tiered ruffle skirt, and Alona in assymetrical blue.

Bondarenkos wear the mishits: Alona in a purple dress which takes the tennis theme too far; Katerina wears a cutaway dress. That’s gonna make for some horrible tan lines.

What do you think of the dresses? Tell us!

One more photo after the cut…

serena won’t be outdone…

September 19, 2007

serena - the kingdom - malandrino

Not to be outdone by the babes in Beijing and the cuties in Calcutta, Serena Williams put on a Catherine Malandrino for the red carpet premiere of The KingdomJamie Foxx‘s latest war movie — on Monday night in Westwood (gotta love it when the glass bricks of Diddy Riese become the backdrop).

Serena’s a big fan of the designer (she’s worn Malandrino’s bright, geometric-print dresses before); this time, she chose a silver empire waist halter and paired with it some strappy Christian Louboutins.

(via AllUrbanGossip)

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>> catherine malandrino website
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party pics: china open serves up the ladies

September 18, 2007

The top crop of ladies vying for the China Open title this week — Svetlana Kuznetsova, Jelena Jankovic, Amelie Mauresmo (welcome back!), Elena Dementieva, Lindsay Davenport, and Martina Hingis — were all present at this promo event which had them clad in cheongsams (traditional Chinese dresses). All except for Lindsay, who was wearing her LBD. I wonder why?

This is the first off-court dress I’ve LOVED on Amelie. As usual, Jelena and Elena were looking good.

Best dressed award goes to Hingis, though. Maybe it’s the dress + the curly hair + devilish smile? Whatever she did, it worked!

Who do you think dressed best? Tell us!

(photos by O Sports)

style short balls: tennis week magazine, sunfeast fashion, hingis’ gear, agassi’s sandals, etc.

September 18, 2007

Back in the fray: IMG-backed Tennis Week Magazine furthers its makeover plans by announcing an eight-issue publication schedule for 2008 and a relaunch of its website (tennisweek.com) in November. The publication will be headed by Randy Master. TSF can’t wait to see the goods! (via marketwire)

Speaking of IMG: LAT reports that ex-HBO Chief Executive Chris Albrecht has been brought in to IMG to beef up domestic distribution of programming surrounding the agency-owned events (such as fashion weeks, sporting events, etc.).

[Insert slicing pun here]: This cute chopping board via hopehope.

Hingis decides on racquet: TSF doesn’t usually talk racquets, but it piqued our interest that Martina Hingis did not have a racquet sponsor for most of the summer — she played with an all-black demo (with a white grip) — but that has now changed. Per Stephanie Myles, Hingis is now playing with the Yonex RQiS 2.

PETA, Can You Hear Me?: Hingis owns up to owning a fancy chinchilla shawl. It’s cold in Switzerland, she says. (via Tennis Week)

(OT) Patrolling London: The Times‘ London Fashion Week coverage has this great bit on the eccentric men darting around at the shows.

Agassi flips out: Andre Agassi slapped Target with a lawsuit for continuing to market flip-flops with the Agassi name even after his reps had told the retailer to stop. The sandals, once sold under “Mossimo Agassi”, are now just Mossimo. (Buy the sandals.) (via sportsonesource.com)

Rebound Ace RIP: It makes sense (timing-wise) that the Australian Open’s courts are already being torn up in time for 2008’s first Grand Slam.

Speaking of effed up courts: Unlike the entire Serbian team, the clay courts used for the Davis Cup tie between Australia and Serbia (hosted in Belgrade) aren’t so hot.

Calcutta serves up a fashion ‘Feast: The Sunfeast Open in Calcutta rode into town a week after the latest India Fashion Week. And so to open this week’s tournament, the ladies participated in the Miss Players Fashion show on Sunday night. Maria Kirilenko, wore an evening dress from Wills Lifestyle. Other players who walked down the runway: Marion Bartoli, also in a black dress; Yaroslova Shvedova and Hana Smorova, both in capris and t-shirts; Sunitha Rao, dressed in red and white; Tara Iyer; Alexandra Wosniak; and Vania King.

Kirilenko’s photo: See a photo of Kirilenko in her black dress after the cut…

Kappa Tennis Cheering Squad Show!!!

September 14, 2007

They weren’t kidding: Above are photos from the China Open’s Kappa Tennis Cheering Squad Show — yep, that’s really what it’s called — which is a promotional tie-in with the current ATP stop in Beijing. Winners of the competition get sent to the final Beijing round of Miss World.

We’re lovin the mudflap girls on their outfits. Yay for reappropriation!

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fashion focus: vaidisova’s day dress in action

August 30, 2007

Above are shots of 13th-seed Nicole Vaidisova playing against Alla Kudryavtseva in the first round of the U.S. Open. The Czech won 6-1, 6-2.

The blue of Vaidisova’s Fall Premier dress by Reebok is a lot more vibrant than what we saw during the preview back in April.

We give this one a thumbs up. Do you? Tell us!

a top 10 player to be stripped of his clothes?

August 27, 2007


Will adidas make a monkey out of Gonzalez?

The blind item mill churneth and its latest product is this: a current top-10 player will be dumped by his clothing company “when his contract runs out at the end of the year”.

So who will be mired in a fashion mess in a few months? Here’s the current list of sponsors, players (and their ranking):

Nike: Roger Federer (1), Rafa Nadal (2), Blake (6), Berdych (9)
adidas: Nole (3), Fernando Gonzalez (7)
Airness: Davydenko (4)
Lacoste: Roddick (5)
Sergio Tacchini: Tommy Robredo (8)
Limited: Tommy Haas (10)

It’s not Rafa, Roger, or Blake — who all have crazy-high Q ratings right now. Lacoste is still getting mileage out of Roddick. And adidas would be stupid to drop Nole. Even though he strips after every title win, the clothes stay on during matches.

So my picks are the inconsistent Fernando Gonzalez (finals of Aussie Open and Masters Series Rome but early exits everywhere else), Tomas Berdych, and Tommy Robredo. Robredo should really be with Fila anyway. Perhaps this’ll be his chance to do so?

(photo via AP)

fashion preview: venus’ u.s. open outfits

August 23, 2007

Funny that this morning I was wondering what Reebok was making for Venus to wear at this year’s U.S. Open. As you might know, Venus’ crazy sponsorship deal — which paid $40 million over five years starting in 2000 — wasn’t renewed because of all her injuries (poor thing). But she had worked out a deal that paid her to wear these short shorts at Wimbledon.

Now she’s bounced back by partnering up with Steve & Barry’s for her clothing line EleVen (at an announcement that overshadowed the Masha/Nike red dress junket yesterday, I might add). Venus will wear some of pieces on the court in Flushing Meadows, including this dress and $15 (!) pair of shoes above.

I think that color will look good on her. And I LOVE the collar on that sleeveless top. Brava!

Bonus round: CNBC’s Darren Rovell did a great interview with Howard Schacter, Steve & Barry’s Chief Partnerships Officer. Read it here.

fashion: Venus dabbles in low-end retail with Steve & Barry’s line

August 23, 2007

Venus Williams has already done time dabbling with couture: she’s in fashion school (almost done) and she wears them on the court (remember Diane von Furstenberg-designed Wimbledon dress?).

Now she’s ready for the other end of the spectrum. Her EleVen line with low-end retailer Steve & Barry’s will drop in November. This is S&B’s third collaboration with a female star (following Sarah Jessica Parker‘s “Bitten” and the “Dear” collection with Amanda Bynes) and the second involving an athlete (Starbury shoes are the first).

EleVen’s launch collection comes with more than 120 pieces, and covers a wide spectrum, from performance apparel to loungewear, accessories and footwear. Looks include cool sneakers for a variety of active fields, velour tracksuits, pleated tennis skirts, fleece jackets, graphic T-shirts and even sports socks and bras. Sneaker styles are named after tennis terms such as Ace, Deuce and Swing. Many of the items are versatile in nature and can be worn to work out or go out in. Like Steve & Barry’s other lines, every piece is priced at $19.98 or less, and Williams is expected to wear much of it during the U.S. Open, including the sleek Court sneakers, which sell for $14.98.

What’s in a name?: The line’s name is derived from Venus’ address in Compton, Calif. (where she grew up).

If you can’t wait: As a promotion for the U.S. Open, the Steve & Barry’s at the Manhattan Mall will have 100 pairs of the line’s Court Shoes on sale tomorrow.

(WWD via nitro:licious)


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