Fine time for Fila: Monica, Boris, Kim and others are all hanging out at the International Tennis Hall of Fame and Museum – well, at least their clothes are. As part of the celebration of Fila turning 100 years old, a rotating collection of the company’s clothes through the last century is on display at the museum over the next 10 or so months, after the exhibition began in mid June. Fila is also featuring an interactive microsite, Fila.com/100, which we wrote about last month. Fans can scroll through the outfits of Monica Seles, Bjorn Borg and Guillermo Vilas and click on whether they would wear such threads today (do we sense an upcoming retro line?!). Our fave part of the microsite? The umpire collections from past US Opens. Seriously, bring back those umpire polos from the 1989 USO! We love, love, love!
But the Fila folks didn’t just through this celebration together with a few fun things to click on and leave it at that. On the microsite is an entire interactive timeline of the 100 years of the company, which takes you through the brand’s early development starting in 1911 and then looks at its growth to eventually include tennis greats like Pam Shriver and Evonne Gollagong, while looking at the brand’s dabbling in sailing, golf, skiing, swim and other sports wear. We dig it. You can even watch old Fila commercial (we recommend Monica’s 1990 spot), as well. And the brand even explores its basketball roots, looking at famous 90s stars Grant Hill and Jerry Stackhouse. Remember when?! | TSF Vault: Fila
Browsing: But if you want more of an in-person experience rather than online, the Hall of Fame exhibition will be up until around June of 2012. While it features the likes of Seles (top of the post) and a look through the men’s wear on court through the years (above), it will include four totally different shows from the brand, each living in the museum for about three months. The Hall of Fame Museum is open 9:30 to 5 everyday of the year, sans Christmas and Thanksgiving. Plan your visit.
After the cut: our favorite pieces from the Fila 100 collection and a one more look at the Museum display. (more…)