Archive for the ‘heatherette’ Category

fashionistas: puma and lydia hearst team up again

June 8, 2007

To those who could not get their hands on the hundred or so limited edition Lydia Bags from earlier this year: fear not. (I’m talking to you, too, Britney.) Puma and Ms. Hearst are teaming up for another round of patchwork bags. (We hope Heatherette will be back to help with the designs.)

This time, they’re making it available to us common folk for $100 a pop. Prior to this, the closest we could get to the Lydia was the company’s Racket Grip Bag (a part of the French 77 line).

DIY: If you’re feeling like you can channel your inner publishing heiress, grab your glue gun and bedazzler, buy your blank canvas, and create your own Lydia. Send me photos!

I wonder if people actually use this bag to carry racquets. What do you think?

(via Flypaper)

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>> Puma’s Lydia Bag

Puma French 77 was inspired by the ’70s. keep it there.

April 30, 2007

french 77 puma

Puma has finally released the much anticipated Guillermo Vilas-inspired French 77 line this month, and I’m sad to say that except for a cute few items, it didn’t quite live up to the hype. Why give us something that Stella McCartney‘s pretty much done for adidas? (Read the rest of the entry…)

puma: French 77 and Heatherette’s Lydia Bag

March 9, 2007

The Guillermo Vilas fun doesn’t stop.

french77-puma-1 french77-puma-2

A new Puma line called French 77, inspired by the wardrobe of the playboy, will launch in April. From Businesswire:

The PUMA Lydia Bag by Heatherette comes in three colors: “Delicate,” “Night” and “Wild.” Only 100 bags will be made, with most bags given to personal friends of Hearst. A very limited number of bags will be available exclusively at The PUMA Black Stores in New York City’s Meatpacking District and Tokyo beginning in May. Hearst will also auction the PUMA Lydia Bag by Heatherette at the Designers for Darfur Charity on February 9th during an event in which Hearst serves as the co-chair.

Picture of the Lydia Bag, and the French 77 line, after the cut.

(more…)


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