Archive for the ‘french 77’ Category

pushing puma

September 22, 2009

Puma-Subway

While Puma once had the most sought-after name in tennis – Serena Williams – the brand has recently all but disappeared from the tennis court. That doesn’t mean the brand has floundered into oblivion, however, as the company has launched a nationwide ad campaign that doesn’t feature any big-name athletes, but instead, fresh-faced (and oh-so-trendy) retail workers in what they’re calling “Employees Only“.

The campaign is plastered along subway stations all over New York City (above), and includes other sites nationwide. And while the brand may not be a Serena seller anymore, they may have the world’s most famous athlete on their side: Usain Bolt.

Bolt has pushed Puma back to its running roots, as the company once sponsored Olympic medalists throughout the 20th century. Their soccer presence has always been solid, anchored by the legendary Pele, and worn still today by clubs and players all over the world.

Long a running and soccer brand, Puma delved into tennis when Guillermo Vilas started wearing the brand in the ’70s. The Argentinian won three slams decked out in Puma gear, though the line never got much tennis notice outside of the big man from down south.

As recently as 2006, the company had Vilas Puma retro shoes, though they aren’t available on the web site anymore. (Can anyone verify they still sell the shoe?!?).

You may recall Puma and its infamous catsuit design they did for Serena at the 2002 Open. But as it turns out, the brand was leaving the sport with a bang when the younger Williams sister signed a contract with Nike the following year.

Can Puma push its way back into tennis? For now, we’re only left of sweet (and skin-tight) memories of the catsuit and the brand’s short-lived relationship with the sport of tennis.

Catsuit reminiscing? Check out the jump. (more…)

lydia hearst + puma = more lydia bags!

November 28, 2007

lydia-hearst-puma-2007.jpg

As we mentioned back in June, Puma has revisited its partnership with model Lydia Hearst to release another round of Lydia bags — a designer take on the racquet grip bag from the company’s French 77 line. The unveiling happened at Puma’s Union Square store yesterday.

puma-lydia-bag-launch.jpg

Unlike the limited-edition bag Ms. Hearst designed with Heatherette back in February (that’s her above, left), this round of bags runs $125 a pop and is constructed from eco-friendly materials (read: no leather). That earlier version was made of custom leather; most of 100 were given away to friends of Hearst, and the leftovers went on sale for $500 each.

So how did Hearst feel designing for the masses? “It’s much easier to create a high-end bag than a mass market bag that everyone can afford,” she shared with WWD. “But by looking at the bag, you wouldn’t know it’s mass market. I wanted to make sure anyone and everybody can enjoy my designs.”

puma-lydia-bag-1.jpg

Here’s a photo of former rentboy (and Marc Jacobs‘ ex) Jason Preston. And a photo of what the Union Square store.

The bag comes in two colorways: black/bright blue and silver. They go on sale on Friday at Puma concept stores. (Edit: Buy the bag here.)

More to come: Hearst and Puma will also team up for an eco-friendly activewear line to launch in the fall of 2008.

(photos by WireImage)

short balls: venus’ necklace, Sochi grumbles, tiger’s lame, blake pens a tearjerker, etc.

July 9, 2007

Venus’ jewelry: A few of you asked about Venus‘ Wimbledon necklace. Unfortunately I have no information about where she got it from. Instead, I offer the New York Timesrecent slideshow on current necklace styles. Ellen Tien has an amazing eye for this stuff.

Venus and Reebok: CNBC’s Darren Rovell talks about the relationship between Venus and Reebok (basically, that her endorsement — the largest in women’s sports history — was not renewed in 2003 because of her erratic playing schedule; she still gets paid to wear Reebok even though she’s not on their athlete roster).

A tearjerker: Rovell also gives a great review of the new James Blake memoir, Breaking Back: How I Lost Everything and Won Back My Life. Blake has had a rough last couple of years…

Sochi grumbles: We’re all aware of Maria Sharapova‘s endorsement of Sochi as an Olympics site. Now the other side speaks up. (Spiegel)

More grumbling: This time from the All-England Club, who didn’t appreciate that London Mayor Ken Livingstone planned the beginning of this year’s Tour de France on the same Sunday as the Gentlemen’s Singles Championships. The cycling tournament caused road closures that hassled spectators trying to get to Wimbledon. And the AELTC didn’t want to share the spotlight with any other event with such an international focus (which make sense).

Tiger is lame: I think Tiger Woods is a great guy, but did he really need to be such a douchebag in that Gillette commercial that aired during Wimbledon? In it, Roger Federer strokes Tiger’s presumably smooth (post-shave) cheek, and Tiger turns to Thierry Henry with an awkward “uhh, did he just do that?” reaction.

For you French77 lovers, a treat: Puma is having an online sale (which includes items from the French77 collection); take 20% off your order when you use the coupon code PUMA20 during checkout. Expires July 23. (via Puma)

RELATED POSTS
>> short balls archive

federer in Time magazine, puma’s french77 sale, tursunov’s blog, etc.

May 3, 2007

Tennis bits from around the web:

Time‘s list of the 100 Most Influential People in the World came out today, and it includes Roger Federer. (via Rachel Sklar for Eat The Press)

– Get 10% off Puma French 77 gear via the Puma website. (Here are my top picks.) Just make sure to enter the code FR77 when you check out.

– Here’s a little peek from The Independent into the life of the ATP’s most famous blogger, Dmitry Tursunov. His blog turns one this week.

– China finally gets to hang with the big boys. The Xinhua news agency reports on SEWTA CEO Larry Scott’s visit to Beijing. The tour will open a regional office there next year to help with marketing and promoting the sport.

– Equality Forum, a Philadelphia-based LGBT advocacy group, will honor Martina Navratilova at their International Equality Dinner this Saturday.

and p.s. Have you played Wario Ware yet? If not, get yourself to a Wii as soon as you can. You’ll thank me later.

RELATED POSTS
>> guillermo vilas + puma = french77
>> roger federer: vogue’s cover story
>> navratilova receives glaad award
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Puma French 77 was inspired by the ’70s. keep it there.

April 30, 2007

french 77 puma

Puma has finally released the much anticipated Guillermo Vilas-inspired French 77 line this month, and I’m sad to say that except for a cute few items, it didn’t quite live up to the hype. Why give us something that Stella McCartney‘s pretty much done for adidas? (Read the rest of the entry…)

fashion: men’s necklaces + puma prints a catalog

March 29, 2007

puma catalog

Puma wrote me yesterday asking for a mailing address. They’re sending me printed catalog! It looks like it’ll have all the French 77 goodies that we’re all dying to see. I’ll let you know when I get it….

from the New York Times At Stylezilla!, they’re talking about a recent New York Times article on the latest trend for guys:

“All kinds of men — from the designers Stefano Gabbana and Domenico Dolce to the tennis player Marat Safin — feel comfortable flaunting jewelry.”

(Here’s a photo of Safin’s necklaces.)

The best part of the article? The caption that goes with this photo on the left. It reads and flows like a prayer, to be recited nightly to the fashion gods. Take a deep breath and read aloud with me…

puma French 77: an update

March 19, 2007

puma - french 77

To build more buzz for the launch of Puma‘s French 77 line this April, they’ve released a book of photographs by Hubertus von Hohenlohe with nymphs Lydia Hearst, Lizzie Jagger and Theodora Richards all shooting the shit with 70′s tastemakers Guillermo Vilas, Udo Kier, and Giacomo Agostini.

More photos at Puma Talk.

RELATED POSTS
>> puma: French 77 and Heatherette’s Lydia Bag
>> guillermo vilas behind Puma’s GV series
>> puma ready to pounce in 2007
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puma: French 77 and Heatherette’s Lydia Bag

March 9, 2007

The Guillermo Vilas fun doesn’t stop.

french77-puma-1 french77-puma-2

A new Puma line called French 77, inspired by the wardrobe of the playboy, will launch in April. From Businesswire:

The PUMA Lydia Bag by Heatherette comes in three colors: “Delicate,” “Night” and “Wild.” Only 100 bags will be made, with most bags given to personal friends of Hearst. A very limited number of bags will be available exclusively at The PUMA Black Stores in New York City’s Meatpacking District and Tokyo beginning in May. Hearst will also auction the PUMA Lydia Bag by Heatherette at the Designers for Darfur Charity on February 9th during an event in which Hearst serves as the co-chair.

Picture of the Lydia Bag, and the French 77 line, after the cut.

(more…)


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