Posts Tagged ‘Lindsay Sakraida’

short balls: open coverage explodes, around the parties and irene

August 26, 2011

Here we go! The all-out media blitz for the 2011 US Open has begun, the New York Times seemingly sounding the starting gun this morning when Novak Djokovic lived on its homepage for much of the morning with a piece written by Greg Bishop about the all-out transformation of Djoko over the last year: the diet, the game, the ranking and the media appeal. It doesn’t stop there with the Times, which has stories about Irene, finding tennis courts in NYC and qualies of course. But those are just the meat-and-potatoes posts. More? Andy Samburg dresses up (and celebrates like) the best champs from tennis’ past, though he didn’t pull a Djoko and sport a Maria-inspired wig. Check out the hilarious video here.

TSF Vault: Short balls | US Open

Time out: But don’t think the Times is the only one who has it going on. New York magazine has an entire US Open guide section while Time took the time to follow Djokovic around, too. Tennis.com is unsurprisingly all blinged-out, currently with a Richard Pagliaro Q&A with Andrea Petkovic. Their USO-specific page is a looking a little bit like it’s stuck in 1999, though we’re positive that Tignor, Bodo and the rest of the crew will be on the grounds and covering as they always do. TennisNow.com is looking more and more like Tennis.com these days, which isn’t necessarily a horrible thing. But we do enjoy their easy-to-read breeze through the fashion of the men and women at Flushin this year, which is heavily linked to outside sources. CNN/SI gives little/no cover play to the Open on this Friday, but we expect them to beef up coverage as the tourney actually gets underway. No doubt they have frontman L. Jon Wertheim‘s piece on the seeds (he’s all Serena on the women’s side) featured on the tennis page. Tennis Channel wants folks to play in its Racquet Bracket challenge — and we would — if only that meant a date with James LaRosa of Sweet Spot fame. His latest Spot? A drinking game, of course! Oh James! You keep us sober (in life)! ESPN.com doesn’t have any USO coverage on its homepage, either, and hasn’t even pulled the “Tennis” section from out underneath the “More Sports” bar. But the .com side always adds to what TV has going on — which is bigger than ever. ESPN3 went as far as sending out a release to tout their individual coverage that supplements TV. What can we say? We sort of love it.

And the little guys? On the blogosphere, it’s business as usual around the horn. The blogging has been slow for C Note, but the tweeting? Outta control. So much so that Merriam-Webster finally appeased and made “tweeting” an actual, real world. Way to go, C! 52,346 tweets and counting. Down the Line has this hilarious cartoon via Women’s Tennis Blog. Tennis Panorama braved the epic crowds at Macy’s yesterday for the Rafa unveiling of a (shirtless) billboard. Did we expect anything else? Number of Rafa billboards? One. Number of words he spoke on stage? One. (“Hel-lo.”) The-Slice has tasty crumbs from Taste of Tennis last night. And Adjusting the Net is all about Winston-Salem. Someone had to be, right?

short(er) balls: The Post calls Serena’s path (she has Vika in the third round) “easy” for title. | TSF contributor Lindsay Sakraida has NYMag.com’s official preview of the men and women. | We didn’t see this coming: the USTA cancelled Arthur Ashe Kid’s Day because of Irene. Won’t reschedule. | Richard Evans writes on FoxSports.com that this is Mardy Fish‘s big opp. | More 3D tennis from Panasonic and CBS. Should we care? | Pete Sampras and other fellas part of an “Old School” tennis event last night in Murray Hill, Manhattan. | New Haven got all shaken up (and evacuated) after Tuesday’s earthquake. | Lleyton Hewitt? Out of the Open. | Tennis Channel is still battling with Cablevision. #overit | But really, NYT? Who is eating around the grounds. People are just eating in the grounds. | The next great gay film? We sort of think this is it. | Shameless plug: Housing Works has plenty of good sales this fall. In the city for the Open? Live there? Have the ability to shop online? Do. It.

(nytimes.com screengrab; hw photo provided)

 

madrid masters master a new domain

April 29, 2011

By Lindsay Sakraida, on Twitter

Hangin’ above the crowd: This week, the tennis tour hits the Madrid Open, the most controversial stop on the clay-court schedule. And while much focus has been on Rafael Nadal‘s disapproval of playing in the high altitude before Roland Garros, there’s more to the Madrid cache than a public disagreement with its most famous compatriot. At every opportunity, the Madrid Open creatively and strategically aims to differentiate itself in a very modern way — and the tennis tour is all the better for it.

Mastered differences: Madrid has always been unconventional. It changed from hard courts to clay in 2009, at which point the tournament director announced that he was considering forgoing the iconic rust-colored dirt for a thoroughly modern blue. (It never came to fruition, to Nadal and Federer’s approval.) Long before the surface change, the tournament began using models as ball kids during the later stages of the draw, and the fetching — in more ways than one — “kids” continue to raise eyebrows nearly a decade later. (But just to be clear: these are no “kids.”) And just this year, the event was publicized by dangling racket-wielding acrobats off the side of a court-covered building. In all manners, Madrid aims to get people talking with arresting visuals.

But the most telling distinction between Madrid and the rest of the tour lies in its most accessible marketing device: their website. It combines vibrant graphics and Flash-based design to convey a unique energy and atmosphere, and there’s even a custom animation at the top that pays tribute to the distinct form of the Caja Magica. It’s fairly obvious that the site isn’t your typical tournament’s digital home, but the most significant deviation from the norm is quite subtle; Madrid doesn’t use the ATP template (nor the WTA template, for that matter) in its design. Take a look at the Rome, Monte Carlo, or Indian Wells sites. Each uses the same architecture and rotating carousel of top stories and images. Madrid isn’t the only tournament to shun the standard — both Cincinnati and Paris are moderately different, for example — but it’s one of the few locations, especially among the big nine Masters Series, to forgo the status quo in favor of something truly unique. And with continuous debate about what tour stop should be bequeathed the “Fifth Slam”, Madrid’s deliberate branding seems like a move for the title.

TSF Vault: Our love for the webby Madrid

Along with its home page, the tournament also has a vibrant YouTube channel. It’s not unusual for a tournament to post press conferences, daily recaps, and occasional behind-the-scenes content, but — despite YouTube’s history of creating viral phenomenons — few use the video service to genuinely engage the audience. But in the lead up to the main draw, Madrid has done just that. It challenged its Spanish-speaking audience to submit videos proving why they are the ultimate “Super Fan,” which resulted in a plethora of charming tournament tributes. It remains to be seen what sort of content they will provide during the tournament proper, but if this promo video (which features Feliciano Lopez) is any indication, it’ll be just as vibrant and lively as its carefully-cultivated image.

More: Springtime teal in Madrid | Rafa’s distaste for colorful clay

Above all, Madrid serves as an example of what the sport can become in this new age — a Europeanized (and better version) of a US Open Series event. Tennis has always stood on the shoulders of the many cities that host it, but quite often, standardized tournament branding fails to effectively represent each location’s diverse nature. Hopefully, with its constant attempts to break the mold, Madrid will inspire its fellow tournaments to modernize and engage the global audience. After the jump: More high-flying pics from Madrid’s on-the-wall acro-tizing. (more…)


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