Archive for March 15th, 2007

short balls – spring cleaning: sharapova, thai open, shoe phone

March 15, 2007

Cleaning out my inbox today….

Night Tennis: the new Twitter? The Nation reports that the Thailand Open is pulling out all the stops this season. They’ve got Miss Thailand World contestants as ballgirls, they’ve created a new logo, and will be running an extensive marketing campaign (USTA: take some notes) including interactive roadshows, the Thailand Open junior challenge, and (don’t write this down) Tennis in the Dark. WHY IS EVERYONE ABOUT THIS ALL OF A SUDDEN? if I read about one more tennis tournament adding Night Tennis to their schedule, I will throw up. I’m betting this will go the way of the round robin very soon.

Tennis Phone: They’ve already made too many tennis puns about this phone over at Red Ferret, so I’ll leave you to enjoy the short entry for yourself.

Sharapova look-alike contest - Indian Wells

Sharapova clone contest: Does anyone else besides me think that NONE of the women they chose to be Maria Sharapova look-alikes for Canon’s Indian Wells campaign *actually* look like her? They’re all brokefaced. Life-size cardboard cutouts would have been the way to go. (via the San Diego Union-Tribune)

The Russian Dolled Up

March 15, 2007

In case you were wondering what Nikolay Davydenko‘s new AimessAirness clothes look like, here are some photos:

davydenko - airness - indian wells
Hitting with Mikhail Youzhny

nikolay davydenko - indian wells
Playing against Andy Murray

Now that he has a sponsorship, we’ll need to work on getting him NOT to button his polo shirts all the way…


lacoste’s plan is working

March 15, 2007

gasquet and roddick at indian wells

Ok, so Andy Roddick and Richard Gasquet aren’t quite the heirs apparent to Pete Sampras and Andre Agassi (yet), but I’m sure Lacoste is feeling good about having both on their roster. Roddick is the top-ranked American and Gasquet is the top-ranked Frenchman. Both are young and will likely play each other many more times in the future.

gasquet - indian wells roddick - indian wells
Lacoste shouldn’t get too crazy with their marketing campaigns, though. Remember the ad Nike created around Sampras and Agassi to run during the 2000 U.S. Open?

Click on Andre’s pic to view it.

That year, Agassi was the top seed and defending champion, and Sampras was seeded fourth. Everyone was drooling over a potential meeting in the final. Agassi’s loss to Arnaud Clement in the 2nd round killed that buzz. aaaaaaaaawkward. The ad ran for the whole tournament, even when Agassi was likely already back in Vegas nursing his wounds.

To make matters worse, Sampras lost in the finals to Marat Safin.

tattoo watch continues…

March 15, 2007

aka practice courts are brilliant aka why I love tennis

Safin and Haas - Indian Wells

Tommy Haas and Marat Safin, in the practice courts at the Pacific Life Open, Indian Wells, March 9, 2007.

via MTF

djokovic watch 2007

March 15, 2007

djokovic - indian wells

Novak Djokovic won against Julien Benneteau, 6-3, 6-1, at the Pacific Life Open.

Here’s Novak on the Chris Evans radio show on BBC2. He also talks a little bit about his good friend (and sometimes doubles partner) Andy Murray.


battle of the (head)bands

March 15, 2007

David Ferrer (14) d. Carlos Moya, 1-6, 6-2, 6-3. Two long-haired Spaniards in headbands. Ferrer might have downed Moya in three, but who won the fashion showdown?

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