For those of you who haven’t picked up Tennis Week, check out Kenneth in the (212)’s post about the makeover. Mr. Walsh includes some page scans, and some commentary on a few more sections of the magazine.
While they probably shouldn’t have picked Ashley Harkleroad to follow around for a day of shopping and pampering (c’mon, IMG — you couldn’t do better than Ashley effin Harkleroad?), and that look-a-like piece is sooo the “long lost sibs” section of Jon Wertheim‘s mailbag, I still stand my ground: the publishers deserve props for trying to reinvigorate the interest in the game. So what if they’re taking the Teen Vogue route? Let them. The myspace age isn’t going to get hooked on tennis by analyzing tournament draws and rankings. We need to get the circulation up on this sucker, we need to stop trying to put all the TV coverage on the Tennis Channel, and let’s get rid of having to pay to use public tennis courts.
>> Tennis Week‘s makeover