Archive for April 6th, 2007

HEAD swimming in orange

April 6, 2007

HEAD got on the orange express when they rebranded earlier this year.

The company wants to move away from its “technology-driven” image and more towards an athletic one: “outrageous, spontaneous and adventurous”. The new logo is thicker and orange. Here are the tennis-related ads … Read the rest of this entry…


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