Bjorn Borg recycles. So should you.


The Wimbledon master loves, loves, LOVES his striped sweater. He wore it while promoting his London underwear model search last month, and got cozy with it watching McEnroe play Wilander.

You’d think someone who owned his own clothing line would use this opportunity to push variety. But I guess there’s something to be said about promoting a sense of habit. And anti-consumerism. A sweater, in the end, can be worn more than once in public. Cheers to you, BB.

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