I know Nicole Vaidisova eschews comparisons to Maria Sharapova, but the two are following similiar trajectories with their sponsorships and endorsements (in the form of parties and clothing lines).
First, Reebok threw a swank eighteenth birthday party for the Eastern European bombshell at Stereo in New York City (complete with live act Gym Class Heroes, but without a drop of alcohol in sight, I’m sure).
Second, they’ve designed Reebok clothes especially for her. At the 2007 US Open, Nicole will wear the Premier Tennis Dress in island water blue (third from left, below) for her day matches and the Premier Action Tank with the Premier Tennis Skort in black and gold shimmer (fifth from left, below) for her night matches. Both outfits will have matching shoes, and will be available for sale in July 2007.
Reebok also showed off Nicole’s KFS Pump Advantage shoes, which will debut at the 2008 Australian Open (below).
Third, they’ve shot a tv ad with her for the company’s “Run Easy” campaign. You can view the ad here. If you go to the website, you’ll notice that they uploaded the ads via YouTube. Kudos to Reebok for not using a fancy schmancy coding to get their product to the masses.
One more photo from the party:
>> sharapova’s new nike clothes, tv ads
>> vaidisova at the miami players’ party
>> reebok celebrates the Freestyle Collection’s 25th birthday
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