Archive for May 17th, 2007

short balls: serena talks, federer hits heavy, IMG makes a move, vietnam falls flat

May 17, 2007

Hey, all: I’ve been having lots of fun writing this thing. I hope you’re having fun reading it! Also, we’re on MySpace, so feel free to friend us if you have one.

Now onto the good stuff…

Federer hits a heavy ball: The Advanced Tennis Research Project developed a way to quantify the “heaviness” of a tennis ball. The record holder? By the study’s end, it was one R-Fed hit at Indian Wells in 2004. Bonus: another Men’s Vogue article on Roger, this one from Fall ’05. (via SportsFilter)

Serena shoots off: The Guardian‘s Gaby Wood does a two-part profile on Serena Williams. Serena talks about her sister’s death, her injury layoff, her faith (Jehovah’s Witness), etc. On comparing herself to other tennis greats: “If I thought, ‘Oh, I’m historic,’ my head would be crazy. Honestly, at the end of the day I come home to my dogs and my sister. I have friends, and I cry when I see movies, and I watch reality TV… I’m Serena and that’s all I am. I’ve never considered history.”

(photo of Serena at a party launching Louis Vuitton‘s Spring LOVE collection, and benefitting for Oxfam America)

Tennis from around the world: We’ve told you about tennis in South Africa, tennis in the Middle East, and now we bring you tennis in Vietnam: they’re not doing so hot over there.

Meanwhile, the UAE Tennis Association in Dubai is chugging along; they’re holding a tournament at the gorgeous Jumeirah Beach Hotel.

IMG, always on the move: The sports management firm recently acquired Collegiate Licensing Co., a college trademark licensing agency whose brands includes the Final Four, the Bowl Championships Series, and logos of universities such as Notre Dame and UT. (via Oligopoly Watch)

Tennis Mailbag: Lots of good questions answered by Jon Wertheim in his column this week.


tennis and street wear collide

May 17, 2007


To commemorate Roger Federer‘s upcoming attempt at his first French Open title, Plus41 (a street wear design house based in Switzerland) has produced a t-shirt bearing the phrase “We Love Roger!”.

What do you think of the shirt? Tell us here.

This, along with Billionaire Boys Club’s “A.T.P.” shirts and the Supreme x Fila collaboration (check out those headbands!) are among many tennis-related items being produced by the street wear industry lately. Im very glad to see a lot of hype surrounding this year’s French Open and hopefully these clothing items will help the sport grow and reach a new audience.

supreme-vans-fila-2.jpg supreme-vans-fila-3.jpg supreme-vans-fila-4.jpg

CHECK IT OUT: You can see more of the Supreme x Fila collection here, via HypeBeast.

Tennis Served Fresh is hosting former TennisJuicer JNP as a guest blogger. JNP can be reached at tenniscbh AT gmail DOT com.

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