short balls: serena talks, federer hits heavy, IMG makes a move, vietnam falls flat

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Hey, all: I’ve been having lots of fun writing this thing. I hope you’re having fun reading it! Also, we’re on MySpace, so feel free to friend us if you have one.

Now onto the good stuff…

Federer hits a heavy ball: The Advanced Tennis Research Project developed a way to quantify the “heaviness” of a tennis ball. The record holder? By the study’s end, it was one R-Fed hit at Indian Wells in 2004. Bonus: another Men’s Vogue article on Roger, this one from Fall ’05. (via SportsFilter)

Serena shoots off: The Guardian‘s Gaby Wood does a two-part profile on Serena Williams. Serena talks about her sister’s death, her injury layoff, her faith (Jehovah’s Witness), etc. On comparing herself to other tennis greats: “If I thought, ‘Oh, I’m historic,’ my head would be crazy. Honestly, at the end of the day I come home to my dogs and my sister. I have friends, and I cry when I see movies, and I watch reality TV… I’m Serena and that’s all I am. I’ve never considered history.”

(photo of Serena at a party launching Louis Vuitton‘s Spring LOVE collection, and benefitting for Oxfam America)

Tennis from around the world: We’ve told you about tennis in South Africa, tennis in the Middle East, and now we bring you tennis in Vietnam: they’re not doing so hot over there.

Meanwhile, the UAE Tennis Association in Dubai is chugging along; they’re holding a tournament at the gorgeous Jumeirah Beach Hotel.

IMG, always on the move: The sports management firm recently acquired Collegiate Licensing Co., a college trademark licensing agency whose brands includes the Final Four, the Bowl Championships Series, and logos of universities such as Notre Dame and UT. (via Oligopoly Watch)

Tennis Mailbag: Lots of good questions answered by Jon Wertheim in his column this week.

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