The collaboration went to the next level when sterilized blood samples from each of the 39 players were mixed with ink to to print 8,000 commemorative posters (photo above).
I’m a little disgusted, but the idea’s pretty cool. (What do you think of the ad? Tell us.)
Ad agency TBWA/Whybin earned a Promo Lion award for their work.
(via Duncan’s TV, Ad Age)