adidas print ad: ‘bonded by blood’

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adidas gives their ad department a pretty good PR boost with their “Bonded By Blood” campaign featuring the All Blacks rugby team in a traditional haka (Maori war dance) pose.

The collaboration went to the next level when sterilized blood samples from each of the 39 players were mixed with ink to to print 8,000 commemorative posters (photo above).

I’m a little disgusted, but the idea’s pretty cool. (What do you think of the ad? Tell us.)

Ad agency TBWA/Whybin earned a Promo Lion award for their work.

(via Duncan’s TV, Ad Age)

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