bjorn borg opens stockholm s/s ’08 fashion week


Bjorn Borg opens the Stockholm s/s ’08 fashion week today. Joining his line on the schedule are Whyred, Fifth Avenue Shoe Repair, Cheap Monday, and newcomer Helena Horstedt, who has come of age after graduating from the city’s reputable Beckman School of Design only three years ago. (Vogue)

The Bjorn Borg White collection is inspired by the player’s heyday in the late ’70s/early ’80s: “the impressions from the pop and disco era, the long lasting garage mixes, the art world with all the sparkling influences, charm meeting integrity, and distinguished tennis having an affair with fashion.”

I agree with StockholmFashionDays about this collection. It’s not incredibly innovative, but it’ll get us through the season. What do you think of these clothes? Tell us.

Bonus round: Check out the websites for the other designers. I especially like Whyred’s stuff: Cheap Monday, Whyred, Fifth Avenue Shoe Repair, and Helena Horstedt.

(photos via SFD)

>> bjorn borg men’s swimsuits s/s ’07
>> bjorn borg’s s/s ’07 men’s line
>> fashion focus: the bjorn borg brand


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