fashion focus: bjorn borg underwear – s/s ’08


The folks at Bjorn Borg coupled the launch of their spring/summer ’08 clothing collection with an underwear show, and TSF got a hold of some pics…

The 50’s seaside theme had men’s undies in classic color schemes (navy, red, dark green) in check, mini pattern, floral, and stripes. The women’s range, in “Miami pastels”, play with both darker shades and lighter tones. We’re talking floral pattern, powdery pastels, sunny yellow, and orange.

While we love this collection, we’re sad that it’s not as wacky as s/s ’07. (No tennis ball print, le sigh.)

What do you think of it? Tell us.

>> bjorn borg opens stockholm s/s ‘08 fashion week
>> bjorn borg styles: men’s swimsuits s/s ‘07
>> fashion: borg s/s ‘07, bec hewitt = designer, stella mccartney f/w ‘07, MORE MARC JACOBS!!!
>> fashion focus: bjorn borg brand


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