Archive for October 4th, 2007

brand focus: stick it wear?!

October 4, 2007

One of the cool things about writing this blog is stumbling across great new finds on the internet. The latest is O.C.-based clothing line Stick It Wear?! (TSF normally eschews punctuation-as-branding — think macy*s and Guess? — but in this case it works).

SIW’s bread and butter are stick figures inspired by Olympics pictograms from the 60s and 70s. Creator and owner Joe Durica designed these logos based on tennis pros with trademark looks. We’re talking Sharapova‘s fist pump, Henin‘s backhand, Clijsterssplits, Rafa‘s “Vamos!” pose, and — one of my personal faves — Lleyton‘s cobra). I guess you could call Joe the Nole of tennis fashion.

We recently talked to him over e-mail about tennis, entrepreneurship, and the highs and lows of designing clothing for the sport. Click here to read the interview.


for the winter, serena opts out of bows and manicures

October 4, 2007

We’re thankful that Serena Williams‘ wrist has healed enough to get her back onto the tour. She’s playing at this week’s Porsche Tennis Grand Prix in Stuttgart.

In her 7-5, 6-2 win over Ukranian Julia Vakulenko, Nike has put Serena in a softer version of her bow-beleaguered U.S. Open dress in what looks to be the stealth grey/burgundy colorway. The empire-waisted A-line number is pleated down the front and back to maximize movement. FYI, adidas put Maria Kirilenko in similar colors for this season.

And for accessories, she wore a ring (which we’ve seen on Venus) and — apparently — passed on nail polish.

Buy: The Open version of her Fall dress (in the black/pink colorway) is still available. On sale for $95 at Midwest Sports.

(photos by Getty Images)

>> TSF’s serena williams archive

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