One of the cool things about writing this blog is stumbling across great new finds on the internet. The latest is O.C.-based clothing line Stick It Wear?! (TSF normally eschews punctuation-as-branding — think macy*s and Guess? — but in this case it works).
SIW’s bread and butter are stick figures inspired by Olympics pictograms from the 60s and 70s. Creator and owner Joe Durica designed these logos based on tennis pros with trademark looks. We’re talking Sharapova‘s fist pump, Henin‘s backhand, Clijsters‘ splits, Rafa‘s “Vamos!” pose, and — one of my personal faves — Lleyton‘s cobra). I guess you could call Joe the Nole of tennis fashion.
We recently talked to him over e-mail about tennis, entrepreneurship, and the highs and lows of designing clothing for the sport. Click here to read the interview.