In case you haven’t noticed, (ex-) Croatian sensation Ivan Ljubicic is no longer being sponsored by Diadora.
FYI: Eyebrows have been raised about Li Ning’s logo (if you squint enough, you might see a similarity to the Nike Swoosh) and how it piggybacked on that to a third place share of the Chinese market (behind Nike and adidas). It continues its charge with an agressive Beijing Olympics campaign: along with sponsoring some Chinese teams, Li-Ning has also landed the contract to outfit the Spanish delegation.
While it’s nothing mind-blowing, we love what they’ve put on Ljubicic so far… that fine checkered pattern on the left (last seen in Vienna earlier this month) is a breath of fresh air compared to the color blocks that have become Diadora’s complacent signature as of late.
What do you think of this partnership? Tell us!