bjorn borg’s underwear blog


Bjorn Borg might have stirred the tennis pot with his annointment of the powerful Andy Murray as an eventual Wimbledon Champ, but we’re more interested in the Swede’s other causes, such as his company‘s ongoing mission to “spread the Swedish underwear revolution around the world.”

bjorn borg underwear blog

A photo blog they started in September features submissions of folks creatively wearing a variety of the brand’s pieces; my fave so far is Mans, above, giving us a peekabo in NYC.

Submitting your pic gets you a €5 discount and a chance to win a whole collection of BB skivvies. If you’re fine just looking, there’s an RSS feed.

Does anyone want to put money down on how soon it’s going to take the ATP’s resident exhibitionist, Nole, to get a picture on this thing?

>> fashion focus: bjorn borg brand
>> TSF’s underwear archive



3 Responses to “bjorn borg’s underwear blog”

  1. Playboy is out Borg is in ! ;) « Le Xérès ici Says:

    […] more about it here and see more about it here 😉 When I happened to mention it to someone I know he told me to check […]

  2. Fashion Focus: Bjorn Borg Underwear F/W 08 | TennisGrandstand Says:

    […] BB website, which aside from presenting the company’s latest wares and publishing an uber-casual photo blog (choice updates: Andre and Philip) also pushes visitors towards socially-conscious acts like […]

  3. Underpants Says:


    Nice Info about underwear…will come again to get more story and info

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