Archive for November 13th, 2007

a quick t-shirt round-up

November 13, 2007

free kolya shirt

  • Snoo Foo (a reader) made a Free Kolya shirt from our own design — with TSF’s blessing, of course — in time to support the Russian during this week’s Tennis Masters Cup Shanghai.

    Edit: You can get your Kolya shirt here (which is where Snoo Foo got it done). You can have the graphic on a hoodie, a ringer tee, or (my fave) an American Apparel crew. If you do get one, make sure to send us a photo of you wearing the shirt. Thanks for spreading TSF and Kolya love!

    no mas - wimbledon 1981

  • Meanwhile, renaissance man Chris Isenberg and the folks at streetwear/art outfit No Mas pay homage to the memorable 1981 Wimbledon final — when John McEnroe upset five-time defending champion Bjorn Borg in four sets — with this $32 tee.

  • Never did we think that Roger Federer would need our support, but this “We Love Roger” shirt by Swiss design shop Plus41 is more relevant than ever.

  • And Stick It Wear?! has come up with a few more designs since we profiled them on this blog. Browse the new additions.

RELATED POSTS
>> TSF’s t-shirts archive

we’re feeling torn about the atp’s newest campaign

November 13, 2007

(A tad late, but there’s too much other stuff to cover. So if you’ve seen your share of the ATP’s new blitz, my apologies…)

The ATP’s latest marketing campaign, the multi-million dollar — “Feel It” — was launched at the BNP Paribas Masters Series (Paris) a few weeks ago. With it, the tour will “showcase the sport’s core values as a one-on-one gladiatorial battle, full of intensity and passion” by bringing in themes of wild animals and natural phenomena such as fire and water.

The beauty of ‘Feel It’, created by Canadian ad shop Taxi 2, lies in its flexibility: the wide array of TV spots, billboards, online banners, virals, merchandise, fan giveaways, and PR stunts can be adapted for any ATP tournament and can feature any ATP player. (If you remember, they issued one for Tomas Berdych to help raise the Czech’s profile at the U.S. Open.) The Rogers Cup aka Masters Series Toronto has already expressed interest in using this to promote their event. This template can make it easier for tournaments to focus on other ways to beef up their event (perhaps better TROPHIES?) while keeping true to their participation in the tour.

Let’s hope that they can use this to deflect some attention away from all the scandals (Match-fixing! Gambling! Poisoning! Doping!) plaguing the game.

Now, onto the images, moving and not…

This is one of two video spots making the rounds. I get the idea behind the ad, but putting that girl in the line of danger is a little scary. Looked like a terrorist attack before I knew what was going on.

And there’s another video (here) of a guy walking away from a park bench right before it gets crushed by a gigantic tennis racquet. The stick, of course, came from a nearby billboard of David Nalbandian in racquet-thrashing pose. I’m not feeling intensity and passion (caused by competition); I’m feeling collateral damage. Sorry guys. (What do you think of this new campaign? Tell us!)

Why not ressurect “New Balls, Please”? (Was that not a hit?) That was more gladiator-like in feel.

The photos are pretty good, though…

atp feel it - rafael nadal

Paying homage to Nadal‘s Spanish roots.

See more of the cards after the cut…

the masters cup without its gaucho

November 13, 2007

Let there not be any doubt that the real story (and prologue) of this year’s Tennis Masters Cup is David Nalbandian’s absence, a matter well-noted by NYT’s Chris Clarey.

I, for one, can forgive him for not making the schlep from Argentina to Shanghai — a trip which would have demanded a minimum of 32 hours travel time from Buenos Aires, one way — to be the first alternate. True, he won the Cup as an alternate in ’05, but he’s just won two Masters Series events in less than 3 weeks; why risk jet lag if all he’s going to do is keep the bench warm (Tommy Robredo is doing a mighty fine job of doing so, by the way)? This way, Nalbandian gets to end his 2007 season on a high note.

This year’s eight-man draw seems to be missing an ingredient -– a sauce, or perhaps some spices -– to make things interesting. Despite the close contest between Roddick and Davydenko, I slogged through it impatiently. Maybe there’s more to be said for style — both in fashion and play -– than some (at least those not familiar with this blog) may think. Without a stylist to counter their respectively stiff presences, there’s little flavor to find here.

The exception, of course, was the match between Roger Federer and Fernando Gonzalez, a battle so moist, it needed extra bread to soak up all the sauce. Once the inevitable (Federer taking his 11th straight win over Fernando) turned into the impossible (Gonzo upsetting in three sets), the whole Cup has taken on a vastly different tone. It hasn’t hurt that the ATP’s latest darling, Nole Djokovic, has also stumbled.

There’s no sheriff in town now. Let’s see who can find their gun.

Michael Shaw writes about tennis and other subjects for the Los Angeles Times, and is also an artist. He can be reached at michaelshaw_sar AT yahoo DOT com. Read his previous posts for TSF here.


Follow

Get every new post delivered to your Inbox.

%d bloggers like this: