Archive for November 28th, 2007

lydia hearst + puma = more lydia bags!

November 28, 2007

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As we mentioned back in June, Puma has revisited its partnership with model Lydia Hearst to release another round of Lydia bags — a designer take on the racquet grip bag from the company’s French 77 line. The unveiling happened at Puma’s Union Square store yesterday.

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Unlike the limited-edition bag Ms. Hearst designed with Heatherette back in February (that’s her above, left), this round of bags runs $125 a pop and is constructed from eco-friendly materials (read: no leather). That earlier version was made of custom leather; most of 100 were given away to friends of Hearst, and the leftovers went on sale for $500 each.

So how did Hearst feel designing for the masses? “It’s much easier to create a high-end bag than a mass market bag that everyone can afford,” she shared with WWD. “But by looking at the bag, you wouldn’t know it’s mass market. I wanted to make sure anyone and everybody can enjoy my designs.”

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Here’s a photo of former rentboy (and Marc Jacobs‘ ex) Jason Preston. And a photo of what the Union Square store.

The bag comes in two colorways: black/bright blue and silver. They go on sale on Friday at Puma concept stores. (Edit: Buy the bag here.)

More to come: Hearst and Puma will also team up for an eco-friendly activewear line to launch in the fall of 2008.

(photos by WireImage)

roger, rafa, richard

November 28, 2007

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Rafa and (still-not-gay) Richard: I’m always a sap for fan stories like this from the Malaysian exhibition match between Rafa Nadal and the straight Frenchman, Richard Gasquet; and the one with Sampras and Federer:

And now: an unnamed deputy prime minister and his family are so fricking lucky. This unnamed minister had lunch with Nadal and Gasquet. His daughter was sitting NEXT TO GASQUET and discovered he was a shy guy. And Nadal said to her that they had never received such a warm welcome and reception anywhere before! The aforementioned daughter also says that Mirka, the ubiquitous fiance of one Mr. Federer is such a nice lady and they EXCHANGED E-MAILS. Oh, and here’s the biggie: the son of this minister PLAYED WITH FEDERER. He helped Federer warm up for his match and stroked with him. Oh! I only know this because my coach is the coach of said son and daughter.

(Outsports.com, RR)

Is Roger SI worthy?: Journalist (and biographer) Rene Stauffer makes a case for Sports Illustrated to award Roger their “Sportsman of the Year” award. If SI had a worldwide circulation, all of Roger’s feats and records add up. But with the magazine’s readership mainly American, the award’ll probably go to someone like Tom Brady, no?

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Roger films UNICEF ad: The World No. 1 continues his philanthropic ways by appearing in a PSA (in Real Audio here) to raise awareness about mother-to-child HIV transmission for UNICEF. (DTL) Other celebs attached to the campaign are Susan Sarandon, Shakira, and David Beckham. UNICEF filmed Roger’s PSA during the 2007 U.S. Open.

Roger and Rafa differ on year-end tennis: Roger would prefer the year-end tourney to be indoors (since all the other surfaces get special treatment via Grand Slams) while Rafa wants the surfaces to change every year. Something tells me he’ll gun for slow, slow clay. (AS.com)

wednesday short balls

November 28, 2007

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Hewitts stateside: Another photo of the Hewitts — that’s Lleyton, Bec, and daugher Mia — from last week’s issue of Woman’s Day. (CBB)

Maria tops again: Russia’s Finans magazine puts Maria Sharapova atop the list of Russia’s Richest Athletes for bagging $25 million in the last year — that’s $11 million more than the second-place Andre Kirilenko of the Utah Jazz. Kuznetsova (No. 29, $2.3m), Kolya (No. 32, $2.1m), and Chakvetadze (No. 50, $1.4m) also made the list. (TennisInfoBlog)

Dentsu hits back: Remember that crazy lawsuit filed by adman Steve Biegel after he was fired by Dentsu? The sexual harassment allegations including skinny dipping, whorehouse visits, and that unfortunate picture of Masha’s underwear? Now the ad shop has responded by filing a motion to dismiss the case. (Adweek)

OMG AnDy r u 4 real?: A company called Kre8tiveworz (wtf?) has been tapped by the Andy Roddick foundation to create “reality rhymed” poems for James Blake and Sharapova. They’ll receive the gifts at the 7th Annual Andy Roddick Weekend at Broken Sound Country Club on Dec. 8. (PR Leap)

More double trouble: Add to the list of high-profile Olympics doubles teams the Serbian pairing of Ana Ivanovic (currently training in London) and Jelena Jankovic (MiroSport.net, WTB)


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