Reebok makes good use of peekaboo blue


Unlike last year’s discordant showing at Wimbledon (gold on Jelena Jankovic and Nicole Vaidisova, and Amelie Mauresmo with her own line), Reebok decided to rein it in with a white and teal combo on all its ladies.

Jelena’s dress had teal detail on the bust and a wraparound hem. She hobbled with this all the way to her fourth round loss to grass court perrenial Tamarine Tanasugarn 3-6, 2-6. It didn’t help Jelena (but no less credit to Tamarine) that she’d hyperextended her knee in her previous match against 31st seed Caroline Wozniacki.

Amelie wore separates in her match against Serena Williams in the third round. Mauresmo fell 6-7 (5), 1-6.

And Nikki Vaidisova wore the cutaway version. The 18th seed upset the 8th seed Anna Chakvetadze 4-6, 7-6 (0), 6-3, booking her a berth in the quarters for the second year in a row. Last year, the Czech lost in the finaleight to Ana Ivanovic.

Speaking of, did you get a chance to see Nicole’s pre-Wimby outfits?

A black Reebok dress contrasted the red clay of the French Open. Notice the bifurcating straps on the back of her dress…

…and the frilly hem! The way it was cut made it look like grandma’s nightgown.

She wore the white version (and the separates) at Birmingham.

(images by Getty Images)

9 Responses to “Reebok makes good use of peekaboo blue”

  1. Johanna Says:

    I’m glad you blogged about this – I actually liked the consistent theme of the two colors and the subtle variations for each of their clients…

    What about Reebok outfitting men? It seems like there is very little focus to feature their clothing on the guys. Or am I missing something?

  2. Eesha Says:

    umm, shouldn’t it be Reebok instead of adidas in the title?

  3. Erwin Says:



  4. alcock Says:

    I love this blog – thanks

  5. nearlynormalized Says:

    They might be marketing the clothing line but the William sisters look good in their Nike outfits and they are still playing, where are the above mentioned ladies? I think they are sitting on the sidelines…It is nice to see strong young women and the outfits that compliment their strengths.

  6. fan Says:

    does anyone know where i can duy any of these pieces?

  7. Natalia Says:

    I really, really liked the white and teal dresses. All the ladies looked really good in them.

  8. reebok’s summer/fall shimmer dress « tennis served fresh Says:

    […] the fashion-forward Venus Williams out to make her own clothing line… They trade in the aqua from Wimbledon with some red for the North American […]

  9. jalil rezaii Says:

    jelena jankovic is beautiful in every dress.

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