bjorn borg’s style essentials


Bjorn Borg, the man whose eponymous label produces well-designed clothing (mainly for the Scandinavian market), shares his 10 essentials with

Included in this list are tennis gear (headbands and wooden racquets, of course), his own line of underwear, herring, a certain Principality, and portable booze (and why not?).

This man knows his stuff!

(screengrab via

>> bjorn borg underwear: s/s ’08
>> bjorn borg opens stockholm s/s ‘08 fashion week
>> bjorn borg styles: men’s swimsuits s/s ‘07
>> fashion: borg s/s ‘07, bec hewitt = designer, stella mccartney f/w ‘07, MORE MARC JACOBS!!!
>> fashion focus: bjorn borg brand

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