We had a chance to stop by Fila‘s West Coast launch of their new “Melrose” — a collaboration with iconic sneaker purveyor Sportie L.A. The three high tops feature 3M™ Scotchlite™ Reflective Material in custom print and color panels in combinations of Lilac, Teal, Silver, Crocus and Blues.
They threw the party on Thursday, Dec. 10 at Sunset Mansion in West Hollywood (the view from the balcony was amazing!).
On hand to toast the launch were Joel Madden, who DJed for the evening wearing his vintage-style Fila track jacket (while gf Nicole Richie handed out gift bags in the downstairs VIP area; we were on the wrong side of that velvet rope, unfortch), Audrina Patridge, Cee-Lo, and Friday Night Lights‘ Aimee Teegarden and Scott Porter.
Buy: Melrose shoes available exclusively at Sportie LA, $100, sportiela.com.
More: See the images of the other two colorways after the cut…
And the revelers:
(images courtesy of Fila)