more on james blake + fila


The Fila camp sent out a release this morning with more details about their new partnership with the un-swooshed James Blake.

The yet-to-be-named collection will incorporate the heritage of the Fila brand with a contemporary twist inspired by Blake’s signature style. And to that end they have started the process. “We have not started designing collection,” they told us by email. “[But] we spent hours w/ James to discuss apparel & footwear w/ our design team before he left for Australia.”

The co-branded collection targeting the active male will be the basis for developing a long-term licensing business for Blake. It’ll include apparel (tennis, golf, fitness, and lifestyle), footwear (performance and lifestyle), plus accessories. Fila and James Blake will also explore other product categories as opportunities arise in the market. (headshaving razors, maybe?)

And just like all great fashion milestones, the collection will debut in New York, with a limited release just before the 2009 U.S. Open. The clothes will be available the following spring.

He’s wearing Collezione: James will be wearing the Collezione collection at the season’s first Major. “Ever since Borg graced the courts of Wimbledon in Fila, I have always been attracted to the Italian style, grace and sophistication of the Fila brand.” He’ll look good in it! Pics of the kit will be posted mañana.

Bad break-up? Either that or Blake’s webmaster was too busy picking his nose while photoshopping these pics on James’ official site. You don’t need to be so obvious about deleting Nike from your life! (Make sure to scroll to the bottom.)


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