(screengrab via twitter.com)
Archive for July 8th, 2009
Fred Perry capitalized on what would have been the 100th anniversary of its namesake tennis pro by outfitting its current spokesathlete — Andy Murray — will a full kit inspired by company designs from the ’50s and ’60s.
Andy’s items all have his monogram stitched under Fred Perry’s iconic laurel logo. The pieces in white are the polo (with green laurel and tipping), the short shorts, and a leather bag; in ivory are a cable v-neck weather and a cable slip-over. We love that two other sponsors, RBS and Highland Spring, get real estate even on the sweater.
Fun fact: As a smoker, Perry originally wanted to use a pipe as the company’s logo but Tibby Wegner, his manager, said he “didn’t think the girls would go for it” so Perry agreed to go with the laurel instead.
Shoes: Andy and the folks at Nike dressed him in the non-RFed version of the Zoom Vapor VI. Buy: $115, nike.com.
Scoreline: Murray lost in the semis of Wimbledon to Roddick in the battle of the Andys. The four-setter was pretty tight: 4-6, 6-4, 6-7 (7), 6-7 (5). Alas, the Brits will have to wait until next year to possibly crown one of their own as a Wimbledon title winner.
More: A few more shots, including a pic of his bag, his practice tees, etc.; all after the cut…
Wimbledon champions Serena Williams and Roger Federer both sported post-victory t-shirts at their respective pressers. So TSF is wondering: Who do you think wore it better?
Roger’s shirt reads “There is no finish line” and Serena’s says “Are you looking at my titles?”
(photos via getty images)
Maria Kirilenko is blogging from Bastad this week. What we know so far? She’s not into manscaping.
You’re out of luck, Verdasco!
Scoreline: Maria beat sixth-seeded Anastasia Pavlyuchenkova in the second round of the Collector Swedish Open Women and will now face top seed Caroline Wozniacki in the quarters. See draw here.
Who knew Rolex was a top-notch fortune teller?!
I was flipping through one of my favorite magazines, The Economist, yesterday while riding the subway in NYC and noticed a full-page ad from Rolex featuring Wimbledon’s picturesque Centre Court. I’m always interested how advertisers deal with tennis people, places and things; how they are depicted, what sort of editing they do – but this ad looked like just a plain old shot of tennis’ most famous court.
There was Roger Federer, standing on one side of the next, serving up the ball to… oh, wait, is that Serena Williams?! Yes, that’s right. On one side was Mr. Fed himself, and the other – Serena.
Seems as though the people at Rolex, who put together this ad long before the 2009 fortnight began, have been peering into their crystal watches to predict the future. Serena and Roger were champions this year, something even few tennis experts got right in their pre-slam predictions.
Upon further inspection at the company’s web site, I was greeted by a freshly-produced, full-page spread of Federer holding the Wimbledon trophy.
I sure hope those ad people at Rolex are getting some bonuses this week. They deserve them.
UPDATE: The issue of The Economist went to print June 18th, days before The Championships even began.
Federer’s shot after the cut. (more…)